#964490

Closest named color: Light Eggplant (#894585). oklch(52% 0.146 330.3), rgb(150, 68, 144).

Aa

White text reads best on this color (5.95:1).

About this color

#964490 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.146 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.030 away. White text reads best on it, at 5.95:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.146)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.52:1
White text5.95:1

Values

HEX#964490
RGBrgb(150, 68, 144)
HSLhsl(304, 38%, 43%)
OKLCHoklch(52% 0.146 330.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #964490 5.95:1 AA Lc -84.5 Fine for body text
Black text on #964490 3.52:1 AA large text Lc 24.8 Dividers and decoration only
#964490 text on white 5.95:1 AA Lc 79.3 Fine for body text
#964490 text on black 3.52:1 AA large text Lc -22.5 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F9F3F8

    oklch(97% 0.009 330.9)

  2. Step 100

    100

    #F2E5F0

    oklch(93.5% 0.02 330.7)

  3. Step 200

    200

    #E9D0E6

    oklch(88.5% 0.04 329.8)

  4. Step 300

    300

    #DCB1D6

    oklch(81% 0.07 330.9)

  5. Step 400

    400

    #C986C2

    oklch(70.8% 0.114 330.4)

  6. Step 500

    500

    #B966B2

    oklch(63.1% 0.144 330.3)

  7. Step 600

    600

    #A44B9E

    oklch(55.6% 0.157 330.1)

  8. Step 700

    700 (this color)

    #964490

    oklch(52% 0.146 330.3)

  9. Step 800

    800

    #72326E

    oklch(42.7% 0.121 329.9)

  10. Step 900

    900

    #5D2C59

    oklch(37.7% 0.096 330.4)

  11. Step 950

    950

    #361B34

    oklch(27% 0.058 329.8)

Export this scale for Tailwind in the Tailwind colors tool

#964490 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3F5C920.148
Deuteranopia (no green cones)#58688E0.131
Tritanopia (no blue cones)#9B4B640.078
Achromatopsia (no color)#6464640.147

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #964490

    #964490

    oklch(52% 0.146 330.3)

  • #007F39

    #007F39

    oklch(52.1% 0.143 150.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #964490

    #964490

    oklch(52% 0.146 330.3)

  • #7751AF

    #7751AF

    oklch(52% 0.146 300)

  • #A83D65

    #A83D65

    oklch(52% 0.145 0.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #964490

    #964490

    oklch(52% 0.146 330.3)

  • #607300

    #607300

    oklch(52.1% 0.124 120.4)

  • #007A6B

    #007A6B

    oklch(51.9% 0.094 180.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #964490

    #964490

    oklch(52% 0.146 330.3)

  • #816500

    #816500

    oklch(52% 0.106 89.6)

  • #007786

    #007786

    oklch(52.2% 0.09 210)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #964490

    #964490

    oklch(52% 0.146 330.3)

  • #9A5500

    #9A5500

    oklch(52% 0.121 60.4)

  • #007F39

    #007F39

    oklch(52.1% 0.143 150.2)

  • #0070A7

    #0070A7

    oklch(52% 0.12 240.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #964490, closest first.

No curated palette has a color within ΔE 0.04 of #964490.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #964490 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.