#96442C

Closest named color: Brick (#A03623). oklch(48.9% 0.117 37.1), rgb(150, 68, 44).

Aa

White text reads best on this color (6.64:1).

About this color

#96442C is a medium-dark, moderately saturated red. In OKLCH its lightness is 49%, its chroma 0.117 and its hue 37°. Its hue sits on the warm side of the wheel. The nearest named color is Brick (#A03623), ΔE 0.030 away. White text reads best on it, at 6.64:1.

Hue familyReds
Lightnessmedium-dark (49%)
Chromamoderately saturated (0.117)
Temperaturewarm
Nearest nameBrick (#A03623)
Black text3.16:1
White text6.64:1

Values

HEX#96442C
RGBrgb(150, 68, 44)
HSLhsl(14, 55%, 38%)
OKLCHoklch(48.9% 0.117 37.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #96442C 6.64:1 AA Lc -87.4 Fine for body text
Black text on #96442C 3.16:1 AA large text Lc 21.7 Dividers and decoration only
#96442C text on white 6.64:1 AA Lc 82.3 Fine for body text
#96442C text on black 3.16:1 AA large text Lc -19.6 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FAF4F2

    oklch(97.1% 0.007 39.5)

  2. Step 100

    100

    #F4E6E2

    oklch(93.5% 0.016 36.5)

  3. Step 200

    200

    #EDD3CB

    oklch(88.6% 0.031 37.8)

  4. Step 300

    300

    #E2B5A7

    oklch(81% 0.056 38)

  5. Step 400

    400

    #D28D78

    oklch(70.8% 0.09 37.7)

  6. Step 500

    500

    #C46F56

    oklch(63.1% 0.114 37.2)

  7. Step 600

    600

    #B0553A

    oklch(55.6% 0.126 37.3)

  8. Step 700

    700 (this color)

    #96442C

    oklch(48.9% 0.117 37.1)

  9. Step 800

    800

    #7A3926

    oklch(42.6% 0.096 37.1)

  10. Step 900

    900

    #633223

    oklch(37.8% 0.075 37.8)

  11. Step 950

    950

    #3A1E15

    oklch(27.1% 0.047 38.6)

Export this scale for Tailwind in the Tailwind colors tool

#96442C with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5A51290.115
Deuteranopia (no green cones)#6E632A0.105
Tritanopia (no blue cones)#A5333F0.053
Achromatopsia (no color)#5C5C5C0.117

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #96442C

    #96442C

    oklch(48.9% 0.117 37.1)

  • #006C80

    #006C80

    oklch(49% 0.087 216.4)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #96442C

    #96442C

    oklch(48.9% 0.117 37.1)

  • #953F54

    #953F54

    oklch(48.8% 0.117 7.3)

  • #885200

    #885200

    oklch(48.9% 0.108 67.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #96442C

    #96442C

    oklch(48.9% 0.117 37.1)

  • #006F68

    #006F68

    oklch(48.8% 0.085 187.2)

  • #18649E

    #18649E

    oklch(48.9% 0.117 247.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #96442C

    #96442C

    oklch(48.9% 0.117 37.1)

  • #007344

    #007344

    oklch(48.9% 0.117 156.9)

  • #5057A1

    #5057A1

    oklch(48.8% 0.118 277)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #96442C

    #96442C

    oklch(48.9% 0.117 37.1)

  • #4E6B13

    #4E6B13

    oklch(48.8% 0.116 126.9)

  • #006C80

    #006C80

    oklch(49% 0.087 216.4)

  • #724C93

    #724C93

    oklch(49% 0.116 307.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96442C, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #96442C in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.