#964373
Closest named color: Light Eggplant (#894585). oklch(50.6% 0.125 346.7), rgb(150, 67, 115).
Aa
White text reads best on this color (6.27:1).
About this color
#964373 is a medium-dark, moderately saturated red. In OKLCH its lightness is 51%, its chroma 0.125 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.038 away. White text reads best on it, at 6.27:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | moderately saturated (0.125) |
| Temperature | warm |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.34:1 |
| White text | 6.27:1 |
Values
| HEX | #964373 |
| RGB | rgb(150, 67, 115) |
| HSL | hsl(325, 38%, 43%) |
| OKLCH | oklch(50.6% 0.125 346.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #964373 | 6.27:1 | AA | Lc -85.9 | Fine for body text |
| Black text on #964373 | 3.34:1 | AA large text | Lc 23.3 | Dividers and decoration only |
| #964373 text on white | 6.27:1 | AA | Lc 80.8 | Fine for body text |
| #964373 text on black | 3.34:1 | AA large text | Lc -21.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E5EC
oklch(93.5% 0.018 345.6)
-
Step 200
200
#EBD1DD
oklch(88.6% 0.033 348.2)
-
Step 300
300
#DFB1C8
oklch(80.8% 0.061 347)
-
Step 400
400
#CD88AD
oklch(70.8% 0.097 346.5)
-
Step 500
500
#BE6898
oklch(63% 0.124 346.6)
-
Step 600
600
#AA4E83
oklch(55.6% 0.136 346.8)
-
Step 700
700 (this color)
#964373
oklch(50.6% 0.125 346.7)
-
Step 800
800
#76345A
oklch(42.7% 0.104 346.8)
-
Step 900
900
#602E4A
oklch(37.7% 0.081 347)
-
Step 950
950
#381B2B
oklch(26.9% 0.052 346.9)
#964373 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B5775 | 0.135 |
| Deuteranopia (no green cones) | #626571 | 0.121 |
| Tritanopia (no blue cones) | #9F4156 | 0.048 |
| Achromatopsia (no color) | #606060 | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #964373
#964373
oklch(50.6% 0.125 346.7)
- #007758
#007758
oklch(50.5% 0.104 167)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #964373, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.038
- Dark Mauve #874C62 ΔE 0.047
- Light Plum #9D5783 ΔE 0.050
- Light Burgundy #A8415B ΔE 0.052
- Light Maroon #A24857 ΔE 0.056
- Dull Purple #84597E ΔE 0.057
- Dusky Purple #895B7B ΔE 0.058
- Muted Purple #805B87 ΔE 0.067
Use #964373 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.