#964070
Closest named color: Light Eggplant (#894585). oklch(50.1% 0.128 348.1), rgb(150, 64, 112).
Aa
White text reads best on this color (6.43:1).
About this color
#964070 is a medium-dark, moderately saturated red. In OKLCH its lightness is 50%, its chroma 0.128 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.041 away. White text reads best on it, at 6.43:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.128) |
| Temperature | warm |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.26:1 |
| White text | 6.43:1 |
Values
| HEX | #964070 |
| RGB | rgb(150, 64, 112) |
| HSL | hsl(327, 40%, 42%) |
| OKLCH | oklch(50.1% 0.128 348.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #964070 | 6.43:1 | AA | Lc -86.5 | Fine for body text |
| Black text on #964070 | 3.26:1 | AA large text | Lc 22.6 | Dividers and decoration only |
| #964070 text on white | 6.43:1 | AA | Lc 81.4 | Fine for body text |
| #964070 text on black | 3.26:1 | AA large text | Lc -20.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#ECD0DD
oklch(88.5% 0.036 348.1)
-
Step 300
300
#E0B1C8
oklch(80.9% 0.062 347.6)
-
Step 400
400
#CF87AB
oklch(70.8% 0.099 348.5)
-
Step 500
500
#C06797
oklch(63% 0.127 347.8)
-
Step 600
600
#AB4D81
oklch(55.6% 0.137 348.1)
-
Step 700
700 (this color)
#964070
oklch(50.1% 0.128 348.1)
-
Step 800
800
#773359
oklch(42.6% 0.106 347.9)
-
Step 900
900
#612D49
oklch(37.7% 0.084 348.4)
-
Step 950
950
#391B2B
oklch(27% 0.053 348)
#964070 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #495572 | 0.139 |
| Deuteranopia (no green cones) | #61646E | 0.125 |
| Tritanopia (no blue cones) | #A03E53 | 0.049 |
| Achromatopsia (no color) | #5F5F5F | 0.129 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #964070
#964070
oklch(50.1% 0.128 348.1)
- #007558
#007558
oklch(50% 0.101 168.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #964070, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.041
- Dark Mauve #874C62 ΔE 0.048
- Light Burgundy #A8415B ΔE 0.051
- Light Maroon #A24857 ΔE 0.056
- Light Plum #9D5783 ΔE 0.057
- Dull Purple #84597E ΔE 0.063
- Dusky Purple #895B7B ΔE 0.064
- Warm Purple #952E8F ΔE 0.068
Use #964070 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.