#96404F

Closest named color: Light Maroon (#A24857). oklch(49% 0.116 11.6), rgb(150, 64, 79).

Aa

White text reads best on this color (6.68:1).

About this color

#96404F is a medium-dark, moderately saturated red. In OKLCH its lightness is 49%, its chroma 0.116 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Light Maroon (#A24857), ΔE 0.032 away. White text reads best on it, at 6.68:1.

Hue familyReds
Lightnessmedium-dark (49%)
Chromamoderately saturated (0.116)
Temperaturewarm
Nearest nameLight Maroon (#A24857)
Black text3.14:1
White text6.68:1

Values

HEX#96404F
RGBrgb(150, 64, 79)
HSLhsl(350, 40%, 42%)
OKLCHoklch(49% 0.116 11.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #96404F 6.68:1 AA Lc -87.5 Fine for body text
Black text on #96404F 3.14:1 AA large text Lc 21.6 Dividers and decoration only
#96404F text on white 6.68:1 AA Lc 82.4 Fine for body text
#96404F text on black 3.14:1 AA large text Lc -19.5 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FAF3F4

    oklch(97% 0.008 7.3)

  2. Step 100

    100

    #F4E6E7

    oklch(93.6% 0.015 12.4)

  3. Step 200

    200

    #EDD1D4

    oklch(88.5% 0.032 10.4)

  4. Step 300

    300

    #E2B2B7

    oklch(80.8% 0.056 11.4)

  5. Step 400

    400

    #D28992

    oklch(70.7% 0.09 11.6)

  6. Step 500

    500

    #C46A77

    oklch(63% 0.115 11.7)

  7. Step 600

    600

    #AF5060

    oklch(55.5% 0.125 11.6)

  8. Step 700

    700 (this color)

    #96404F

    oklch(49% 0.116 11.6)

  9. Step 800

    800

    #7A3641

    oklch(42.7% 0.095 11.9)

  10. Step 900

    900

    #632F37

    oklch(37.7% 0.075 11.7)

  11. Step 950

    950

    #3A1C20

    oklch(27% 0.047 12.2)

Export this scale for Tailwind in the Tailwind colors tool

#96404F with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#52514F0.127
Deuteranopia (no green cones)#68634D0.118
Tritanopia (no blue cones)#A335460.030
Achromatopsia (no color)#5C5C5C0.117

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #96404F

    #96404F

    oklch(49% 0.116 11.6)

  • #006F6C

    #006F6C

    oklch(48.9% 0.084 191.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #96404F

    #96404F

    oklch(49% 0.116 11.6)

  • #8B4273

    #8B4273

    oklch(48.9% 0.117 341.5)

  • #954626

    #954626

    oklch(48.9% 0.116 41.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #96404F

    #96404F

    oklch(49% 0.116 11.6)

  • #00734D

    #00734D

    oklch(49.1% 0.108 161.8)

  • #006B85

    #006B85

    oklch(48.9% 0.091 222.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #96404F

    #96404F

    oklch(49% 0.116 11.6)

  • #476D1E

    #476D1E

    oklch(48.9% 0.116 131.7)

  • #2662A0

    #2662A0

    oklch(48.9% 0.117 252.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #96404F

    #96404F

    oklch(49% 0.116 11.6)

  • #6D6100

    #6D6100

    oklch(48.9% 0.102 100.9)

  • #006F6C

    #006F6C

    oklch(48.9% 0.084 191.5)

  • #5756A0

    #5756A0

    oklch(49% 0.116 281.8)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96404F, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #96404F in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.