#96404D
Closest named color: Light Maroon (#A24857). oklch(48.9% 0.116 13.1), rgb(150, 64, 77).
Aa
White text reads best on this color (6.69:1).
About this color
#96404D is a medium-dark, moderately saturated red. In OKLCH its lightness is 49%, its chroma 0.116 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Light Maroon (#A24857), ΔE 0.033 away. White text reads best on it, at 6.69:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.116) |
| Temperature | warm |
| Nearest name | Light Maroon (#A24857) |
| Black text | 3.13:1 |
| White text | 6.69:1 |
Values
| HEX | #96404D |
| RGB | rgb(150, 64, 77) |
| HSL | hsl(351, 40%, 42%) |
| OKLCH | oklch(48.9% 0.116 13.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #96404D | 6.69:1 | AA | Lc -87.6 | Fine for body text |
| Black text on #96404D | 3.13:1 | AA large text | Lc 21.5 | Dividers and decoration only |
| #96404D text on white | 6.69:1 | AA | Lc 82.5 | Fine for body text |
| #96404D text on black | 3.13:1 | AA large text | Lc -19.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F5E6E7
oklch(93.7% 0.016 12.8)
-
Step 200
200
#EDD1D3
oklch(88.5% 0.031 12.8)
-
Step 300
300
#E2B2B6
oklch(80.8% 0.056 12.8)
-
Step 400
400
#D28990
oklch(70.6% 0.09 13.3)
-
Step 500
500
#C46A75
oklch(63% 0.115 13.1)
-
Step 600
600
#B0505E
oklch(55.6% 0.126 13.1)
-
Step 700
700 (this color)
#96404D
oklch(48.9% 0.116 13.1)
-
Step 800
800
#7A3640
oklch(42.7% 0.095 12.9)
-
Step 900
900
#632F36
oklch(37.7% 0.075 12.9)
-
Step 950
950
#3A1C20
oklch(27% 0.047 12.2)
#96404D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #52514D | 0.127 |
| Deuteranopia (no green cones) | #68624B | 0.117 |
| Tritanopia (no blue cones) | #A33445 | 0.030 |
| Achromatopsia (no color) | #5C5C5C | 0.117 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #96404D
#96404D
oklch(48.9% 0.116 13.1)
- #006F6D
#006F6D
oklch(49% 0.084 192.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96404D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Maroon #A24857 ΔE 0.033
- Light Burgundy #A8415B ΔE 0.041
- Dark Mauve #874C62 ΔE 0.043
- Brick #A03623 ΔE 0.052
- Brown #A52A2A ΔE 0.053
- Auburn #9B2226 ΔE 0.060
- Brownish Purple #76424E ΔE 0.062
- Rouge #AB1239 ΔE 0.067
Use #96404D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.