#963944
Closest named color: Brown (#A52A2A). oklch(47.7% 0.125 16.1), rgb(150, 57, 68).
Aa
White text reads best on this color (7.08:1).
About this color
#963944 is a medium-dark, moderately saturated red. In OKLCH its lightness is 48%, its chroma 0.125 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Brown (#A52A2A), ΔE 0.042 away. White text reads best on it, at 7.08:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.125) |
| Temperature | warm |
| Nearest name | Brown (#A52A2A) |
| Black text | 2.96:1 |
| White text | 7.08:1 |
Values
| HEX | #963944 |
| RGB | rgb(150, 57, 68) |
| HSL | hsl(353, 45%, 41%) |
| OKLCH | oklch(47.7% 0.125 16.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #963944 | 7.08:1 | AAA | Lc -88.8 | Fine for body text |
| Black text on #963944 | 2.96:1 | Fails | Lc 20.2 | Dividers and decoration only |
| #963944 text on white | 7.08:1 | AAA | Lc 83.9 | Fine for body text |
| #963944 text on black | 2.96:1 | Fails | Lc -18.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F5E5E6
oklch(93.5% 0.018 13.1)
-
Step 200
200
#EFD1D1
oklch(88.6% 0.034 17.8)
-
Step 300
300
#E5B1B3
oklch(80.8% 0.061 15.9)
-
Step 400
400
#D6878C
oklch(70.6% 0.097 15.7)
-
Step 500
500
#C9676F
oklch(63% 0.124 16.2)
-
Step 600
600
#B44D58
oklch(55.6% 0.134 16)
-
Step 700
700 (this color)
#963944
oklch(47.7% 0.125 16.1)
-
Step 800
800
#7E333B
oklch(42.7% 0.104 16.1)
-
Step 900
900
#652E33
oklch(37.7% 0.079 16)
-
Step 950
950
#3C1B1E
oklch(27% 0.052 15.4)
#963944 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4C44 | 0.136 |
| Deuteranopia (no green cones) | #665F42 | 0.125 |
| Tritanopia (no blue cones) | #A42A3D | 0.033 |
| Achromatopsia (no color) | #585858 | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #963944
#963944
oklch(47.7% 0.125 16.1)
- #006B6C
#006B6C
oklch(47.8% 0.082 195.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #963944, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brown #A52A2A ΔE 0.042
- Brick #A03623 ΔE 0.043
- Auburn #9B2226 ΔE 0.044
- Light Maroon #A24857 ΔE 0.046
- Light Burgundy #A8415B ΔE 0.051
- Dark Mauve #874C62 ΔE 0.056
- Rouge #AB1239 ΔE 0.057
- Red Brown #8B2E16 ΔE 0.059
Use #963944 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.