#96368A

Closest named color: Warm Purple (#952E8F). oklch(50% 0.163 333), rgb(150, 54, 138).

Aa

White text reads best on this color (6.58:1).

About this color

#96368A is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.163 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.018 away. White text reads best on it, at 6.58:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.163)
Temperaturein between
Nearest nameWarm Purple (#952E8F)
Black text3.19:1
White text6.58:1

Values

HEX#96368A
RGBrgb(150, 54, 138)
HSLhsl(308, 47%, 40%)
OKLCHoklch(50% 0.163 333)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #96368A 6.58:1 AA Lc -86.9 Fine for body text
Black text on #96368A 3.19:1 AA large text Lc 22.2 Dividers and decoration only
#96368A text on white 6.58:1 AA Lc 81.8 Fine for body text
#96368A text on black 3.19:1 AA large text Lc -20.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FAF3F8

    oklch(97.1% 0.01 335.5)

  2. Step 100

    100

    #F4E5F0

    oklch(93.7% 0.022 334.9)

  3. Step 200

    200

    #ECCFE6

    oklch(88.5% 0.044 333)

  4. Step 300

    300

    #E0AED7

    oklch(80.9% 0.079 332.6)

  5. Step 400

    400

    #CF82C2

    oklch(70.8% 0.125 333.1)

  6. Step 500

    500

    #C15FB3

    oklch(63.1% 0.162 333)

  7. Step 600

    600

    #AC429E

    oklch(55.6% 0.176 333.2)

  8. Step 700

    700 (this color)

    #96368A

    oklch(50% 0.163 333)

  9. Step 800

    800

    #782C6E

    oklch(42.8% 0.135 333.1)

  10. Step 900

    900

    #612859

    oklch(37.7% 0.106 333.1)

  11. Step 950

    950

    #391834

    oklch(26.9% 0.067 333.3)

Export this scale for Tailwind in the Tailwind colors tool

#96368A with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#33548D0.171
Deuteranopia (no green cones)#5362870.149
Tritanopia (no blue cones)#9C3E5B0.084
Achromatopsia (no color)#5D5D5D0.164

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #96368A

    #96368A

    oklch(50% 0.163 333)

  • #00773D

    #00773D

    oklch(49.9% 0.129 152.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #96368A

    #96368A

    oklch(50% 0.163 333)

  • #7745AE

    #7745AE

    oklch(50.1% 0.163 302.9)

  • #A82D5A

    #A82D5A

    oklch(49.9% 0.162 3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #96368A

    #96368A

    oklch(50% 0.163 333)

  • #566E00

    #566E00

    oklch(50.1% 0.123 123.3)

  • #007368

    #007368

    oklch(49.9% 0.089 183.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #96368A

    #96368A

    oklch(50% 0.163 333)

  • #776100

    #776100

    oklch(50% 0.102 93.4)

  • #007081

    #007081

    oklch(50.1% 0.088 212.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #96368A

    #96368A

    oklch(50% 0.163 333)

  • #905200

    #905200

    oklch(50% 0.114 62.8)

  • #00773D

    #00773D

    oklch(49.9% 0.129 152.9)

  • #0069A2

    #0069A2

    oklch(50% 0.121 243)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96368A, closest first.

No curated palette has a color within ΔE 0.04 of #96368A.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #96368A in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.