#963540
Closest named color: Auburn (#9B2226). oklch(47.1% 0.13 17), rgb(150, 53, 64).
Aa
White text reads best on this color (7.29:1).
About this color
#963540 is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.130 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.037 away. White text reads best on it, at 7.29:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.88:1 |
| White text | 7.29:1 |
Values
| HEX | #963540 |
| RGB | rgb(150, 53, 64) |
| HSL | hsl(353, 48%, 40%) |
| OKLCH | oklch(47.1% 0.13 17) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #963540 | 7.29:1 | AAA | Lc -89.5 | Fine for body text |
| Black text on #963540 | 2.88:1 | Fails | Lc 19.5 | Dividers and decoration only |
| #963540 text on white | 7.29:1 | AAA | Lc 84.5 | Fine for body text |
| #963540 text on black | 2.88:1 | Fails | Lc -17.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F6E5E5
oklch(93.5% 0.019 17.5)
-
Step 200
200
#F0D0D1
oklch(88.5% 0.036 15.7)
-
Step 300
300
#E7B1B2
oklch(81% 0.063 17.3)
-
Step 400
400
#D8868A
oklch(70.7% 0.101 16.8)
-
Step 500
500
#CB666D
oklch(63.1% 0.128 17.1)
-
Step 600
600
#B64B55
oklch(55.6% 0.139 17.2)
-
Step 700
700 (this color)
#963540
oklch(47.1% 0.13 17)
-
Step 800
800
#7F3239
oklch(42.7% 0.107 17.3)
-
Step 900
900
#672C31
oklch(37.7% 0.085 16.9)
-
Step 950
950
#3C1B1D
oklch(27% 0.052 17.3)
#963540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4A40 | 0.141 |
| Deuteranopia (no green cones) | #655E3E | 0.131 |
| Tritanopia (no blue cones) | #A4233A | 0.034 |
| Achromatopsia (no color) | #565656 | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #963540
#963540
oklch(47.1% 0.13 17)
- #00696A
#00696A
oklch(47.2% 0.08 195.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #963540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.037
- Brown #A52A2A ΔE 0.038
- Brick #A03623 ΔE 0.042
- Rouge #AB1239 ΔE 0.052
- Light Maroon #A24857 ΔE 0.053
- Red Brown #8B2E16 ΔE 0.054
- Burnt Red #9F2305 ΔE 0.055
- Cranberry #9E003A ΔE 0.056
Use #963540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.