#96340A
Closest named color: Brown Red (#922B05). oklch(46.2% 0.14 39.5), rgb(150, 52, 10).
Aa
White text reads best on this color (7.52:1).
About this color
#96340A is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.140 and its hue 40°. Its hue sits on the warm side of the wheel. The nearest named color is Brown Red (#922B05), ΔE 0.020 away. White text reads best on it, at 7.52:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Brown Red (#922B05) |
| Black text | 2.79:1 |
| White text | 7.52:1 |
Values
| HEX | #96340A |
| RGB | rgb(150, 52, 10) |
| HSL | hsl(18, 88%, 31%) |
| OKLCH | oklch(46.2% 0.14 39.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #96340A | 7.52:1 | AAA | Lc -90.1 | Preferred for body text |
| Black text on #96340A | 2.79:1 | Fails | Lc 18.8 | Dividers and decoration only |
| #96340A text on white | 7.52:1 | AAA | Lc 85.2 | Fine for body text |
| #96340A text on black | 2.79:1 | Fails | Lc -16.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF4F1
oklch(97.2% 0.009 44.9)
-
Step 100
100
#F6E6E0
oklch(93.6% 0.019 41.8)
-
Step 200
200
#F0D1C7
oklch(88.4% 0.038 38.7)
-
Step 300
300
#E8B2A0
oklch(80.8% 0.068 39.2)
-
Step 400
400
#DA886D
oklch(70.6% 0.108 39)
-
Step 500
500
#CE6845
oklch(63.1% 0.138 39.4)
-
Step 600
600
#B94D24
oklch(55.6% 0.15 39.8)
-
Step 700
700 (this color)
#96340A
oklch(46.2% 0.14 39.5)
-
Step 800
800
#823316
oklch(42.8% 0.117 39.3)
-
Step 900
900
#682E19
oklch(37.7% 0.09 39.9)
-
Step 950
950
#3D1B10
oklch(26.9% 0.057 38.5)
#96340A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514701 | 0.140 |
| Deuteranopia (no green cones) | #695D03 | 0.127 |
| Tritanopia (no blue cones) | #A6172D | 0.062 |
| Achromatopsia (no color) | #545454 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #96340A
#96340A
oklch(46.2% 0.14 39.5)
- #006379
#006379
oklch(46.2% 0.084 220)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96340A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brown Red #922B05 ΔE 0.020
- Rust Brown #8B3103 ΔE 0.025
- Russet #A13905 ΔE 0.026
- Brick #A03623 ΔE 0.028
- Burnt Red #9F2305 ΔE 0.029
- Red Brown #8B2E16 ΔE 0.029
- Saddle Brown #8B4513 ΔE 0.038
- Rust Red #AA2704 ΔE 0.041
Use #96340A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.