#963101
Closest named color: Brown Red (#922B05). oklch(45.8% 0.144 39.7), rgb(150, 49, 1).
Aa
White text reads best on this color (7.67:1).
About this color
#963101 is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.144 and its hue 40°. Its hue sits on the warm side of the wheel. The nearest named color is Brown Red (#922B05), ΔE 0.016 away. White text reads best on it, at 7.67:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Brown Red (#922B05) |
| Black text | 2.73:1 |
| White text | 7.67:1 |
Values
| HEX | #963101 |
| RGB | rgb(150, 49, 1) |
| HSL | hsl(19, 99%, 30%) |
| OKLCH | oklch(45.8% 0.144 39.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #963101 | 7.67:1 | AAA | Lc -90.5 | Preferred for body text |
| Black text on #963101 | 2.73:1 | Fails | Lc 18.4 | Dividers and decoration only |
| #963101 text on white | 7.67:1 | AAA | Lc 85.6 | Fine for body text |
| #963101 text on black | 2.73:1 | Fails | Lc -16.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF3F0
oklch(97.1% 0.012 37.4)
-
Step 100
100
#F9E5DE
oklch(93.6% 0.024 40.3)
-
Step 200
200
#F6CFC2
oklch(88.4% 0.048 39.3)
-
Step 300
300
#F1AF98
oklch(81% 0.084 40)
-
Step 400
400
#E6815E
oklch(70.7% 0.134 39.7)
-
Step 500
500
#DC5C2B
oklch(63.1% 0.172 39.8)
-
Step 600
600
#C34200
oklch(55.6% 0.175 39.8)
-
Step 700
700
#A53600
oklch(49% 0.155 39.6)
-
Step 800
800 (this color)
#963101
oklch(45.8% 0.144 39.7)
-
Step 900
900
#702607
oklch(37.6% 0.112 39.8)
-
Step 950
950
#421708
oklch(26.9% 0.071 39)
#963101 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4500 | 0.143 |
| Deuteranopia (no green cones) | #685C00 | 0.129 |
| Tritanopia (no blue cones) | #A60F2A | 0.064 |
| Achromatopsia (no color) | #535353 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #963101
#963101
oklch(45.8% 0.144 39.7)
- #006277
#006277
oklch(45.9% 0.083 219.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #963101, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brown Red #922B05 ΔE 0.016
- Rust Brown #8B3103 ΔE 0.023
- Burnt Red #9F2305 ΔE 0.026
- Red Brown #8B2E16 ΔE 0.027
- Russet #A13905 ΔE 0.030
- Brick #A03623 ΔE 0.032
- Rust Red #AA2704 ΔE 0.041
- Auburn #9B2226 ΔE 0.042
Use #963101 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.