#96301B
Closest named color: Brown Red (#922B05). oklch(45.9% 0.141 33.4), rgb(150, 48, 27).
Aa
White text reads best on this color (7.67:1).
About this color
#96301B is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.141 and its hue 33°. Its hue sits on the warm side of the wheel. The nearest named color is Brown Red (#922B05), ΔE 0.018 away. White text reads best on it, at 7.67:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.141) |
| Temperature | warm |
| Nearest name | Brown Red (#922B05) |
| Black text | 2.73:1 |
| White text | 7.67:1 |
Values
| HEX | #96301B |
| RGB | rgb(150, 48, 27) |
| HSL | hsl(10, 69%, 35%) |
| OKLCH | oklch(45.9% 0.141 33.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #96301B | 7.67:1 | AAA | Lc -90.5 | Preferred for body text |
| Black text on #96301B | 2.73:1 | Fails | Lc 18.3 | Dividers and decoration only |
| #96301B text on white | 7.67:1 | AAA | Lc 85.7 | Fine for body text |
| #96301B text on black | 2.73:1 | Fails | Lc -16.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF3F1
oklch(97.1% 0.011 31.1)
-
Step 100
100
#F9E5E0
oklch(93.7% 0.023 34.3)
-
Step 200
200
#F6CFC6
oklch(88.5% 0.046 33.2)
-
Step 300
300
#F1AE9E
oklch(81% 0.082 33.9)
-
Step 400
400
#E68069
oklch(70.7% 0.131 33.7)
-
Step 500
500
#DC5A40
oklch(63.1% 0.169 33.1)
-
Step 600
600
#C73A1C
oklch(55.5% 0.183 33.5)
-
Step 700
700
#AC2B0D
oklch(49.2% 0.17 33.6)
-
Step 800
800 (this color)
#96301B
oklch(45.9% 0.141 33.4)
-
Step 900
900
#702516
oklch(37.6% 0.11 33.2)
-
Step 950
950
#42170E
oklch(27% 0.069 33.5)
#96301B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E4518 | 0.145 |
| Deuteranopia (no green cones) | #675C16 | 0.134 |
| Tritanopia (no blue cones) | #A5102C | 0.052 |
| Achromatopsia (no color) | #535353 | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #96301B
#96301B
oklch(45.9% 0.141 33.4)
- #006373
#006373
oklch(45.9% 0.081 213.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96301B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brown Red #922B05 ΔE 0.018
- Burnt Red #9F2305 ΔE 0.023
- Red Brown #8B2E16 ΔE 0.024
- Brick #A03623 ΔE 0.026
- Auburn #9B2226 ΔE 0.028
- Rust Brown #8B3103 ΔE 0.028
- Russet #A13905 ΔE 0.035
- Brown #A52A2A ΔE 0.036
Use #96301B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.