#962723
Closest named color: Auburn (#9B2226). oklch(44.9% 0.148 27.1), rgb(150, 39, 35).
Aa
White text reads best on this color (8.04:1).
About this color
#962723 is a dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.148 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.012 away. White text reads best on it, at 8.04:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.61:1 |
| White text | 8.04:1 |
Values
| HEX | #962723 |
| RGB | rgb(150, 39, 35) |
| HSL | hsl(2, 62%, 36%) |
| OKLCH | oklch(44.9% 0.148 27.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #962723 | 8.04:1 | AAA | Lc -91.4 | Preferred for body text |
| Black text on #962723 | 2.61:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #962723 text on white | 8.04:1 | AAA | Lc 86.7 | Fine for body text |
| #962723 text on black | 2.61:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF3F1
oklch(97.1% 0.011 31.1)
-
Step 100
100
#FAE4E1
oklch(93.6% 0.025 26.9)
-
Step 200
200
#F7CEC8
oklch(88.5% 0.047 27.8)
-
Step 300
300
#F3ACA3
oklch(80.9% 0.085 27.2)
-
Step 400
400
#EA7C71
oklch(70.7% 0.138 27)
-
Step 500
500
#E0544B
oklch(63.1% 0.177 27)
-
Step 600
600
#CB312D
oklch(55.5% 0.191 27.2)
-
Step 700
700
#AF2120
oklch(49% 0.178 27.1)
-
Step 800
800 (this color)
#962723
oklch(44.9% 0.148 27.1)
-
Step 900
900
#73211D
oklch(37.8% 0.116 27)
-
Step 950
950
#431512
oklch(26.9% 0.072 26.7)
#962723 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #484121 | 0.158 |
| Deuteranopia (no green cones) | #63591F | 0.145 |
| Tritanopia (no blue cones) | #A50027 | 0.041 |
| Achromatopsia (no color) | #505050 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #962723
#962723
oklch(44.9% 0.148 27.1)
- #00616B
#00616B
oklch(45% 0.077 207.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #962723, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.012
- Burnt Red #9F2305 ΔE 0.026
- Brown Red #922B05 ΔE 0.026
- Red Brown #8B2E16 ΔE 0.029
- Carmine #9D0216 ΔE 0.032
- Brown #A52A2A ΔE 0.034
- Deep Red #9A0200 ΔE 0.034
- Brick Red #8F1402 ΔE 0.036
Use #962723 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.