#96070D
Closest named color: Blood Red (#980002). oklch(42.6% 0.17 27.6), rgb(150, 7, 13).
Aa
White text reads best on this color (9.00:1).
About this color
#96070D is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.170 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Blood Red (#980002), ΔE 0.006 away. White text reads best on it, at 9.00:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Blood Red (#980002) |
| Black text | 2.33:1 |
| White text | 9.00:1 |
Values
| HEX | #96070D |
| RGB | rgb(150, 7, 13) |
| HSL | hsl(357, 91%, 31%) |
| OKLCH | oklch(42.6% 0.17 27.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #96070D | 9.00:1 | AAA | Lc -93.0 | Preferred for body text |
| Black text on #96070D | 2.33:1 | Fails | Lc 15.6 | Dividers and decoration only |
| #96070D text on white | 9.00:1 | AAA | Lc 88.4 | Fine for body text |
| #96070D text on black | 2.33:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3DF
oklch(93.6% 0.029 28.1)
-
Step 200
200
#FCCCC5
oklch(88.5% 0.056 27.9)
-
Step 300
300
#FAA89D
oklch(80.9% 0.099 27.8)
-
Step 400
400
#F37468
oklch(70.6% 0.159 27.3)
-
Step 500
500
#EB463D
oklch(63.1% 0.203 27.7)
-
Step 600
600
#D61119
oklch(55.5% 0.22 27.5)
-
Step 700
700
#B7000E
oklch(49% 0.2 27.6)
-
Step 800
800 (this color)
#96070D
oklch(42.6% 0.17 27.6)
-
Step 900
900
#791714
oklch(37.8% 0.133 27.6)
-
Step 950
950
#47100D
oklch(26.9% 0.084 27.4)
#96070D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E360A | 0.186 |
| Deuteranopia (no green cones) | #5E5301 | 0.168 |
| Tritanopia (no blue cones) | #A6000D | 0.034 |
| Achromatopsia (no color) | #494949 | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #96070D
#96070D
oklch(42.6% 0.17 27.6)
- #005A63
#005A63
oklch(42.7% 0.073 206.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #96070D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood Red #980002 ΔE 0.006
- Deep Red #9A0200 ΔE 0.010
- Carmine #9D0216 ΔE 0.016
- Brick Red #8F1402 ΔE 0.018
- Dark Red #8B0000 ΔE 0.027
- Auburn #9B2226 ΔE 0.032
- Burnt Red #9F2305 ΔE 0.038
- Brown Red #922B05 ΔE 0.041
Use #96070D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.