#953543
Closest named color: Auburn (#9B2226). oklch(47% 0.129 14.9), rgb(149, 53, 67).
Aa
White text reads best on this color (7.32:1).
About this color
#953543 is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.129 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.040 away. White text reads best on it, at 7.32:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.129) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.86:1 |
| White text | 7.32:1 |
Values
| HEX | #953543 |
| RGB | rgb(149, 53, 67) |
| HSL | hsl(351, 48%, 40%) |
| OKLCH | oklch(47% 0.129 14.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #953543 | 7.32:1 | AAA | Lc -89.6 | Fine for body text |
| Black text on #953543 | 2.86:1 | Fails | Lc 19.4 | Dividers and decoration only |
| #953543 text on white | 7.32:1 | AAA | Lc 84.7 | Fine for body text |
| #953543 text on black | 2.86:1 | Fails | Lc -17.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E6
oklch(93.6% 0.019 13.4)
-
Step 200
200
#EFD0D2
oklch(88.4% 0.035 13.4)
-
Step 300
300
#E6B1B4
oklch(80.9% 0.062 14.7)
-
Step 400
400
#D7868D
oklch(70.6% 0.1 14.3)
-
Step 500
500
#CA6670
oklch(63% 0.127 15.2)
-
Step 600
600
#B64B59
oklch(55.7% 0.139 14.9)
-
Step 700
700 (this color)
#953543
oklch(47% 0.129 14.9)
-
Step 800
800
#7F323C
oklch(42.8% 0.107 14.9)
-
Step 900
900
#662D33
oklch(37.7% 0.082 15.3)
-
Step 950
950
#3C1B1E
oklch(27% 0.052 15.4)
#953543 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4A43 | 0.141 |
| Deuteranopia (no green cones) | #645E41 | 0.131 |
| Tritanopia (no blue cones) | #A3243B | 0.033 |
| Achromatopsia (no color) | #565656 | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #953543
#953543
oklch(47% 0.129 14.9)
- #006869
#006869
oklch(46.9% 0.08 195.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #953543, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.040
- Brown #A52A2A ΔE 0.042
- Brick #A03623 ΔE 0.047
- Light Maroon #A24857 ΔE 0.053
- Rouge #AB1239 ΔE 0.053
- Cranberry #9E003A ΔE 0.056
- Light Burgundy #A8415B ΔE 0.056
- Red Brown #8B2E16 ΔE 0.057
Use #953543 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.