#944940
Closest named color: Light Maroon (#A24857). oklch(49.7% 0.103 28.4), rgb(148, 73, 64).
Aa
White text reads best on this color (6.39:1).
About this color
#944940 is a medium-dark, moderately saturated red. In OKLCH its lightness is 50%, its chroma 0.103 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Light Maroon (#A24857), ΔE 0.044 away. White text reads best on it, at 6.39:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Light Maroon (#A24857) |
| Black text | 3.28:1 |
| White text | 6.39:1 |
Values
| HEX | #944940 |
| RGB | rgb(148, 73, 64) |
| HSL | hsl(6, 40%, 42%) |
| OKLCH | oklch(49.7% 0.103 28.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #944940 | 6.39:1 | AA | Lc -86.5 | Fine for body text |
| Black text on #944940 | 3.28:1 | AA large text | Lc 22.7 | Dividers and decoration only |
| #944940 text on white | 6.39:1 | AA | Lc 81.4 | Fine for body text |
| #944940 text on black | 3.28:1 | AA large text | Lc -20.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F3E6E4
oklch(93.5% 0.014 28)
-
Step 200
200
#EBD3CF
oklch(88.6% 0.027 29)
-
Step 300
300
#DFB5AF
oklch(80.9% 0.05 27.7)
-
Step 400
400
#CE8E85
oklch(70.8% 0.08 28.1)
-
Step 500
500
#BF7166
oklch(63.1% 0.101 28.8)
-
Step 600
600
#AA584D
oklch(55.6% 0.11 29)
-
Step 700
700 (this color)
#944940
oklch(49.7% 0.103 28.4)
-
Step 800
800
#773B34
oklch(42.8% 0.085 28.1)
-
Step 900
900
#60332D
oklch(37.7% 0.066 28.6)
-
Step 950
950
#381E1B
oklch(26.9% 0.041 27.2)
#944940 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B553F | 0.106 |
| Deuteranopia (no green cones) | #6E653F | 0.097 |
| Tritanopia (no blue cones) | #A13D47 | 0.038 |
| Achromatopsia (no color) | #5F5F5F | 0.103 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #944940
#944940
oklch(49.7% 0.103 28.4)
- #006F7C
#006F7C
oklch(49.6% 0.085 208.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #944940, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Maroon #A24857 ΔE 0.044
- Brick #A03623 ΔE 0.044
- Sienna #A0522D ΔE 0.044
- Burnt Umber #A0450E ΔE 0.048
- Saddle Brown #8B4513 ΔE 0.050
- Russet #A13905 ΔE 0.053
- Dark Mauve #874C62 ΔE 0.054
- Warm Brown #964E02 ΔE 0.058
Use #944940 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.