#944660
Closest named color: Dark Mauve (#874C62). oklch(50.1% 0.109 0.7), rgb(148, 70, 96).
Aa
White text reads best on this color (6.35:1).
About this color
#944660 is a medium-dark, moderately saturated red. In OKLCH its lightness is 50%, its chroma 0.109 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.026 away. White text reads best on it, at 6.35:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.109) |
| Temperature | warm |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 3.30:1 |
| White text | 6.35:1 |
Values
| HEX | #944660 |
| RGB | rgb(148, 70, 96) |
| HSL | hsl(340, 36%, 43%) |
| OKLCH | oklch(50.1% 0.109 0.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #944660 | 6.35:1 | AA | Lc -86.3 | Fine for body text |
| Black text on #944660 | 3.30:1 | AA large text | Lc 22.9 | Dividers and decoration only |
| #944660 text on white | 6.35:1 | AA | Lc 81.2 | Fine for body text |
| #944660 text on black | 3.30:1 | AA large text | Lc -20.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD2D8
oklch(88.6% 0.029 1.4)
-
Step 300
300
#DFB3BF
oklch(80.9% 0.053 0.2)
-
Step 400
400
#CD8B9E
oklch(70.8% 0.084 0.7)
-
Step 500
500
#BE6C86
oklch(63% 0.108 0.3)
-
Step 600
600
#A95370
oklch(55.6% 0.117 0.2)
-
Step 700
700 (this color)
#944660
oklch(50.1% 0.109 0.7)
-
Step 800
800
#76384C
oklch(42.8% 0.09 1.2)
-
Step 900
900
#5F313F
oklch(37.7% 0.069 1.5)
-
Step 950
950
#381D25
oklch(27% 0.044 1.4)
#944660 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #535661 | 0.119 |
| Deuteranopia (no green cones) | #67655E | 0.110 |
| Tritanopia (no blue cones) | #9F4050 | 0.030 |
| Achromatopsia (no color) | #5F5F5F | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #944660
#944660
oklch(50.1% 0.109 0.7)
- #007466
#007466
oklch(50.1% 0.091 180.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #944660, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.026
- Light Maroon #A24857 ΔE 0.033
- Light Burgundy #A8415B ΔE 0.039
- Dusky Purple #895B7B ΔE 0.057
- Dull Purple #84597E ΔE 0.060
- Light Plum #9D5783 ΔE 0.062
- Light Eggplant #894585 ΔE 0.065
- Dark Rose #B5485D ΔE 0.066
Use #944660 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.