#94412D

Closest named color: Brick (#A03623). oklch(48.1% 0.117 34.8), rgb(148, 65, 45).

Aa

White text reads best on this color (6.87:1).

About this color

#94412D is a medium-dark, moderately saturated red. In OKLCH its lightness is 48%, its chroma 0.117 and its hue 35°. Its hue sits on the warm side of the wheel. The nearest named color is Brick (#A03623), ΔE 0.028 away. White text reads best on it, at 6.87:1.

Hue familyReds
Lightnessmedium-dark (48%)
Chromamoderately saturated (0.117)
Temperaturewarm
Nearest nameBrick (#A03623)
Black text3.05:1
White text6.87:1

Values

HEX#94412D
RGBrgb(148, 65, 45)
HSLhsl(12, 53%, 38%)
OKLCHoklch(48.1% 0.117 34.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #94412D 6.87:1 AA Lc -88.2 Fine for body text
Black text on #94412D 3.05:1 AA large text Lc 20.8 Dividers and decoration only
#94412D text on white 6.87:1 AA Lc 83.2 Fine for body text
#94412D text on black 3.05:1 AA large text Lc -18.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FAF4F2

    oklch(97.1% 0.007 39.5)

  2. Step 100

    100

    #F4E6E3

    oklch(93.5% 0.016 32)

  3. Step 200

    200

    #EDD2CB

    oklch(88.4% 0.032 34.9)

  4. Step 300

    300

    #E3B4A8

    oklch(80.9% 0.058 34.7)

  5. Step 400

    400

    #D28C7A

    oklch(70.6% 0.09 35.1)

  6. Step 500

    500

    #C56E58

    oklch(63.1% 0.116 35.1)

  7. Step 600

    600

    #B0543E

    oklch(55.6% 0.125 34.7)

  8. Step 700

    700 (this color)

    #94412D

    oklch(48.1% 0.117 34.8)

  9. Step 800

    800

    #7B3828

    oklch(42.6% 0.098 34.7)

  10. Step 900

    900

    #633125

    oklch(37.6% 0.075 34.6)

  11. Step 950

    950

    #3A1D16

    oklch(26.9% 0.048 34.5)

Export this scale for Tailwind in the Tailwind colors tool

#94412D with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#574F2B0.117
Deuteranopia (no green cones)#6B612B0.108
Tritanopia (no blue cones)#A2303D0.050
Achromatopsia (no color)#5A5A5A0.118

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #94412D

    #94412D

    oklch(48.1% 0.117 34.8)

  • #006A7C

    #006A7C

    oklch(48.2% 0.085 214.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #94412D

    #94412D

    oklch(48.1% 0.117 34.8)

  • #923D55

    #923D55

    oklch(48.1% 0.117 4.9)

  • #874F00

    #874F00

    oklch(48.2% 0.108 65)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #94412D

    #94412D

    oklch(48.1% 0.117 34.8)

  • #006D64

    #006D64

    oklch(48.1% 0.085 185)

  • #09639B

    #09639B

    oklch(48.2% 0.117 244.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #94412D

    #94412D

    oklch(48.1% 0.117 34.8)

  • #07703F

    #07703F

    oklch(48% 0.116 155)

  • #4B569F

    #4B569F

    oklch(48.1% 0.117 274.7)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #94412D

    #94412D

    oklch(48.1% 0.117 34.8)

  • #4F6808

    #4F6808

    oklch(48% 0.117 124.7)

  • #006A7C

    #006A7C

    oklch(48.2% 0.085 214.7)

  • #6D4A92

    #6D4A92

    oklch(48% 0.117 304.8)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #94412D, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #94412D in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.