#94409D
Closest named color: Purply (#983FB2). oklch(51.9% 0.163 323.7), rgb(148, 64, 157).
Aa
White text reads best on this color (6.03:1).
About this color
#94409D is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.163 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply (#983FB2), ΔE 0.034 away. White text reads best on it, at 6.03:1.
| Hue family | Purples |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.163) |
| Temperature | in between |
| Nearest name | Purply (#983FB2) |
| Black text | 3.47:1 |
| White text | 6.03:1 |
Values
| HEX | #94409D |
| RGB | rgb(148, 64, 157) |
| HSL | hsl(294, 42%, 43%) |
| OKLCH | oklch(51.9% 0.163 323.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #94409D | 6.03:1 | AA | Lc -84.8 | Fine for body text |
| Black text on #94409D | 3.47:1 | AA large text | Lc 24.5 | Dividers and decoration only |
| #94409D text on white | 6.03:1 | AA | Lc 79.6 | Fine for body text |
| #94409D text on black | 3.47:1 | AA large text | Lc -22.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F2E5F3
oklch(93.6% 0.023 323.6)
-
Step 200
200
#E8D0EA
oklch(88.5% 0.044 323.6)
-
Step 300
300
#DAB0DE
oklch(80.9% 0.078 323.4)
-
Step 400
400
#C784CD
oklch(70.6% 0.127 323.9)
-
Step 500
500
#B763C0
oklch(63.1% 0.161 323.6)
-
Step 600
600
#A347AC
oklch(55.7% 0.175 324)
-
Step 700
700 (this color)
#94409D
oklch(51.9% 0.163 323.7)
-
Step 800
800
#712F78
oklch(42.7% 0.135 323.7)
-
Step 900
900
#5C2B61
oklch(37.8% 0.105 323.8)
-
Step 950
950
#361A39
oklch(27.1% 0.066 323.6)
#94409D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #305CA0 | 0.162 |
| Deuteranopia (no green cones) | #4E669A | 0.140 |
| Tritanopia (no blue cones) | #974D68 | 0.098 |
| Achromatopsia (no color) | #636363 | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #94409D
#94409D
oklch(51.9% 0.163 323.7)
- #0F7F1B
#0F7F1B
oklch(52% 0.164 143.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #94409D, closest first.
No curated palette has a color within ΔE 0.04 of #94409D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply #983FB2 ΔE 0.034
- Warm Purple #952E8F ΔE 0.036
- Light Eggplant #894585 ΔE 0.045
- Deep Lavender #8D5EB7 ΔE 0.071
- Light Plum #9D5783 ΔE 0.078
- Dark Orchid #9932CC ΔE 0.079
- Amethyst #9B5FC0 ΔE 0.081
- Muted Purple #805B87 ΔE 0.084
Use #94409D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.