#94403E
Closest named color: Brick (#A03623). oklch(48.2% 0.114 23.7), rgb(148, 64, 62).
Aa
White text reads best on this color (6.85:1).
About this color
#94403E is a medium-dark, moderately saturated red. In OKLCH its lightness is 48%, its chroma 0.114 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Brick (#A03623), ΔE 0.036 away. White text reads best on it, at 6.85:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.114) |
| Temperature | warm |
| Nearest name | Brick (#A03623) |
| Black text | 3.06:1 |
| White text | 6.85:1 |
Values
| HEX | #94403E |
| RGB | rgb(148, 64, 62) |
| HSL | hsl(1, 41%, 41%) |
| OKLCH | oklch(48.2% 0.114 23.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #94403E | 6.85:1 | AA | Lc -88.2 | Fine for body text |
| Black text on #94403E | 3.06:1 | AA large text | Lc 20.9 | Dividers and decoration only |
| #94403E text on white | 6.85:1 | AA | Lc 83.2 | Fine for body text |
| #94403E text on black | 3.06:1 | AA large text | Lc -18.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F4E6E5
oklch(93.6% 0.015 22.4)
-
Step 200
200
#EDD2CF
oklch(88.5% 0.031 25.3)
-
Step 300
300
#E2B3B0
oklch(80.8% 0.055 22.6)
-
Step 400
400
#D28B86
oklch(70.7% 0.088 23.9)
-
Step 500
500
#C56C68
oklch(63.1% 0.114 23.5)
-
Step 600
600
#B05250
oklch(55.6% 0.123 23.1)
-
Step 700
700 (this color)
#94403E
oklch(48.2% 0.114 23.7)
-
Step 800
800
#7B3735
oklch(42.7% 0.095 23.6)
-
Step 900
900
#63302E
oklch(37.6% 0.074 23.6)
-
Step 950
950
#3A1D1B
oklch(27% 0.046 24.7)
#94403E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #544F3D | 0.121 |
| Deuteranopia (no green cones) | #69613C | 0.112 |
| Tritanopia (no blue cones) | #A23240 | 0.036 |
| Achromatopsia (no color) | #5A5A5A | 0.115 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #94403E
#94403E
oklch(48.2% 0.114 23.7)
- #006B73
#006B73
oklch(48.1% 0.082 203.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #94403E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brick #A03623 ΔE 0.036
- Brown #A52A2A ΔE 0.046
- Light Maroon #A24857 ΔE 0.046
- Auburn #9B2226 ΔE 0.051
- Russet #A13905 ΔE 0.052
- Saddle Brown #8B4513 ΔE 0.054
- Red Brown #8B2E16 ΔE 0.055
- Dark Mauve #874C62 ΔE 0.055
Use #94403E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.