#94402C
Closest named color: Brick (#A03623). oklch(47.9% 0.118 34.7), rgb(148, 64, 44).
Aa
White text reads best on this color (6.93:1).
About this color
#94402C is a medium-dark, moderately saturated red. In OKLCH its lightness is 48%, its chroma 0.118 and its hue 35°. Its hue sits on the warm side of the wheel. The nearest named color is Brick (#A03623), ΔE 0.027 away. White text reads best on it, at 6.93:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Brick (#A03623) |
| Black text | 3.02:1 |
| White text | 6.93:1 |
Values
| HEX | #94402C |
| RGB | rgb(148, 64, 44) |
| HSL | hsl(12, 54%, 38%) |
| OKLCH | oklch(47.9% 0.118 34.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #94402C | 6.93:1 | AA | Lc -88.4 | Fine for body text |
| Black text on #94402C | 3.02:1 | AA large text | Lc 20.6 | Dividers and decoration only |
| #94402C text on white | 6.93:1 | AA | Lc 83.4 | Fine for body text |
| #94402C text on black | 3.02:1 | AA large text | Lc -18.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF4F2
oklch(97.1% 0.007 39.5)
-
Step 100
100
#F5E6E3
oklch(93.6% 0.017 31.1)
-
Step 200
200
#EDD2CB
oklch(88.4% 0.032 34.9)
-
Step 300
300
#E3B4A8
oklch(80.9% 0.058 34.7)
-
Step 400
400
#D38C7A
oklch(70.7% 0.091 34.9)
-
Step 500
500
#C66D58
oklch(63.1% 0.118 34.3)
-
Step 600
600
#B1543D
oklch(55.7% 0.127 35.1)
-
Step 700
700 (this color)
#94402C
oklch(47.9% 0.118 34.7)
-
Step 800
800
#7B3828
oklch(42.6% 0.098 34.7)
-
Step 900
900
#643125
oklch(37.8% 0.077 34.4)
-
Step 950
950
#3B1D16
oklch(27% 0.049 34.1)
#94402C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #564E2A | 0.119 |
| Deuteranopia (no green cones) | #6B612A | 0.110 |
| Tritanopia (no blue cones) | #A22F3C | 0.049 |
| Achromatopsia (no color) | #5A5A5A | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #94402C
#94402C
oklch(47.9% 0.118 34.7)
- #00697B
#00697B
oklch(47.9% 0.085 214.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #94402C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brick #A03623 ΔE 0.027
- Russet #A13905 ΔE 0.034
- Saddle Brown #8B4513 ΔE 0.034
- Burnt Umber #A0450E ΔE 0.038
- Brown Red #922B05 ΔE 0.044
- Rust Brown #8B3103 ΔE 0.045
- Red Brown #8B2E16 ΔE 0.045
- Brown #A52A2A ΔE 0.047
Use #94402C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.