#943F94
Closest named color: Warm Purple (#952E8F). oklch(51.3% 0.157 327.6), rgb(148, 63, 148).
Aa
White text reads best on this color (6.18:1).
About this color
#943F94 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.157 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.030 away. White text reads best on it, at 6.18:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.157) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.39:1 |
| White text | 6.18:1 |
Values
| HEX | #943F94 |
| RGB | rgb(148, 63, 148) |
| HSL | hsl(300, 40%, 41%) |
| OKLCH | oklch(51.3% 0.157 327.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #943F94 | 6.18:1 | AA | Lc -85.4 | Fine for body text |
| Black text on #943F94 | 3.39:1 | AA large text | Lc 23.8 | Dividers and decoration only |
| #943F94 text on white | 6.18:1 | AA | Lc 80.2 | Fine for body text |
| #943F94 text on black | 3.39:1 | AA large text | Lc -21.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F1
oklch(93.6% 0.021 328.1)
-
Step 200
200
#E9D0E8
oklch(88.5% 0.042 327.2)
-
Step 300
300
#DCB0DA
oklch(81% 0.076 327.7)
-
Step 400
400
#C985C7
oklch(70.8% 0.12 327.8)
-
Step 500
500
#BA63B9
oklch(63.1% 0.156 327.6)
-
Step 600
600
#A548A5
oklch(55.7% 0.168 327.5)
-
Step 700
700 (this color)
#943F94
oklch(51.3% 0.157 327.6)
-
Step 800
800
#732F73
oklch(42.7% 0.131 327.6)
-
Step 900
900
#5D2B5D
oklch(37.7% 0.102 327.4)
-
Step 950
950
#371A36
oklch(27.1% 0.064 328.4)
#943F94 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #365A97 | 0.158 |
| Deuteranopia (no green cones) | #526592 | 0.137 |
| Tritanopia (no blue cones) | #984963 | 0.089 |
| Achromatopsia (no color) | #616161 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #943F94
#943F94
oklch(51.3% 0.157 327.6)
- #007D2D
#007D2D
oklch(51.4% 0.151 147.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #943F94, closest first.
No curated palette has a color within ΔE 0.04 of #943F94.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.030
- Light Eggplant #894585 ΔE 0.035
- Purply #983FB2 ΔE 0.048
- Light Plum #9D5783 ΔE 0.072
- Muted Purple #805B87 ΔE 0.079
- Deep Lavender #8D5EB7 ΔE 0.080
- Dull Purple #84597E ΔE 0.080
- Dark Magenta #8B008B ΔE 0.082
Use #943F94 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.