#943F73
Closest named color: Light Eggplant (#894585). oklch(49.7% 0.13 345.2), rgb(148, 63, 115).
Aa
White text reads best on this color (6.52:1).
About this color
#943F73 is a medium-dark, moderately saturated red. In OKLCH its lightness is 50%, its chroma 0.130 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.035 away. White text reads best on it, at 6.52:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.21:1 |
| White text | 6.52:1 |
Values
| HEX | #943F73 |
| RGB | rgb(148, 63, 115) |
| HSL | hsl(323, 40%, 41%) |
| OKLCH | oklch(49.7% 0.13 345.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #943F73 | 6.52:1 | AA | Lc -86.9 | Fine for body text |
| Black text on #943F73 | 3.21:1 | AA large text | Lc 22.2 | Dividers and decoration only |
| #943F73 text on white | 6.52:1 | AA | Lc 81.8 | Fine for body text |
| #943F73 text on black | 3.21:1 | AA large text | Lc -20.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#EBD0DE
oklch(88.4% 0.035 345.2)
-
Step 300
300
#DFB1CA
oklch(80.9% 0.062 344.8)
-
Step 400
400
#CE87AF
oklch(70.8% 0.101 345.1)
-
Step 500
500
#BF679B
oklch(63.1% 0.129 345)
-
Step 600
600
#AA4D86
oklch(55.6% 0.139 344.9)
-
Step 700
700 (this color)
#943F73
oklch(49.7% 0.13 345.2)
-
Step 800
800
#77335C
oklch(42.7% 0.108 345.5)
-
Step 900
900
#602D4C
oklch(37.7% 0.085 344.6)
-
Step 950
950
#381B2C
oklch(26.9% 0.052 345.1)
#943F73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #475575 | 0.139 |
| Deuteranopia (no green cones) | #5E6371 | 0.126 |
| Tritanopia (no blue cones) | #9D3E54 | 0.053 |
| Achromatopsia (no color) | #5E5E5E | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #943F73
#943F73
oklch(49.7% 0.13 345.2)
- #007554
#007554
oklch(49.8% 0.104 165.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #943F73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.035
- Dark Mauve #874C62 ΔE 0.051
- Light Burgundy #A8415B ΔE 0.058
- Light Plum #9D5783 ΔE 0.060
- Warm Purple #952E8F ΔE 0.061
- Light Maroon #A24857 ΔE 0.063
- Dull Purple #84597E ΔE 0.063
- Dusky Purple #895B7B ΔE 0.066
Use #943F73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.