#943F40
Closest named color: Brick (#A03623). oklch(48.1% 0.115 21.7), rgb(148, 63, 64).
Aa
White text reads best on this color (6.89:1).
About this color
#943F40 is a medium-dark, moderately saturated red. In OKLCH its lightness is 48%, its chroma 0.115 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Brick (#A03623), ΔE 0.038 away. White text reads best on it, at 6.89:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.115) |
| Temperature | warm |
| Nearest name | Brick (#A03623) |
| Black text | 3.04:1 |
| White text | 6.89:1 |
Values
| HEX | #943F40 |
| RGB | rgb(148, 63, 64) |
| HSL | hsl(359, 40%, 41%) |
| OKLCH | oklch(48.1% 0.115 21.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #943F40 | 6.89:1 | AA | Lc -88.3 | Fine for body text |
| Black text on #943F40 | 3.04:1 | AA large text | Lc 20.7 | Dividers and decoration only |
| #943F40 text on white | 6.89:1 | AA | Lc 83.3 | Fine for body text |
| #943F40 text on black | 3.04:1 | AA large text | Lc -18.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F5E6E5
oklch(93.7% 0.016 22.1)
-
Step 200
200
#EDD2D0
oklch(88.6% 0.03 22.8)
-
Step 300
300
#E3B3B1
oklch(80.9% 0.056 21.2)
-
Step 400
400
#D38A88
oklch(70.7% 0.09 21.3)
-
Step 500
500
#C56C6A
oklch(63.2% 0.113 22.1)
-
Step 600
600
#B05252
oklch(55.6% 0.123 21.9)
-
Step 700
700 (this color)
#943F40
oklch(48.1% 0.115 21.7)
-
Step 800
800
#7B3737
oklch(42.8% 0.095 21.9)
-
Step 900
900
#633030
oklch(37.7% 0.074 21.2)
-
Step 950
950
#3A1D1C
oklch(27% 0.046 22.6)
#943F40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #534F3F | 0.124 |
| Deuteranopia (no green cones) | #69613E | 0.114 |
| Tritanopia (no blue cones) | #A13140 | 0.034 |
| Achromatopsia (no color) | #5A5A5A | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #943F40
#943F40
oklch(48.1% 0.115 21.7)
- #006B71
#006B71
oklch(48% 0.082 201.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #943F40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brick #A03623 ΔE 0.038
- Light Maroon #A24857 ΔE 0.045
- Brown #A52A2A ΔE 0.046
- Auburn #9B2226 ΔE 0.050
- Dark Mauve #874C62 ΔE 0.054
- Russet #A13905 ΔE 0.055
- Light Burgundy #A8415B ΔE 0.056
- Red Brown #8B2E16 ΔE 0.056
Use #943F40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.