#943D90
Closest named color: Warm Purple (#952E8F). oklch(50.8% 0.156 329.4), rgb(148, 61, 144).
Aa
White text reads best on this color (6.30:1).
About this color
#943D90 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.156 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.027 away. White text reads best on it, at 6.30:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.156) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.32:1 |
| White text | 6.30:1 |
Values
| HEX | #943D90 |
| RGB | rgb(148, 61, 144) |
| HSL | hsl(303, 42%, 41%) |
| OKLCH | oklch(50.8% 0.156 329.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #943D90 | 6.30:1 | AA | Lc -85.9 | Fine for body text |
| Black text on #943D90 | 3.32:1 | AA large text | Lc 23.3 | Dividers and decoration only |
| #943D90 text on white | 6.30:1 | AA | Lc 80.8 | Fine for body text |
| #943D90 text on black | 3.32:1 | AA large text | Lc -21.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E5F1
oklch(93.6% 0.022 330.3)
-
Step 200
200
#EAD0E7
oklch(88.6% 0.042 329.6)
-
Step 300
300
#DDB0D9
oklch(81% 0.075 329.2)
-
Step 400
400
#CA84C5
oklch(70.6% 0.121 329.3)
-
Step 500
500
#BB63B6
oklch(63.1% 0.154 329.3)
-
Step 600
600
#A647A2
oklch(55.5% 0.168 329.2)
-
Step 700
700 (this color)
#943D90
oklch(50.8% 0.156 329.4)
-
Step 800
800
#742F71
oklch(42.8% 0.13 329.3)
-
Step 900
900
#5E2B5B
oklch(37.8% 0.1 329.6)
-
Step 950
950
#371A35
oklch(27% 0.063 329.7)
#943D90 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #365893 | 0.159 |
| Deuteranopia (no green cones) | #52648E | 0.140 |
| Tritanopia (no blue cones) | #994661 | 0.085 |
| Achromatopsia (no color) | #606060 | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #943D90
#943D90
oklch(50.8% 0.156 329.4)
- #007B34
#007B34
oklch(50.9% 0.142 149.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #943D90, closest first.
No curated palette has a color within ΔE 0.04 of #943D90.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.027
- Light Eggplant #894585 ΔE 0.032
- Purply #983FB2 ΔE 0.054
- Light Plum #9D5783 ΔE 0.072
- Dark Magenta #8B008B ΔE 0.079
- Muted Purple #805B87 ΔE 0.080
- Dull Purple #84597E ΔE 0.080
- Red Violet #9E0168 ΔE 0.085
Use #943D90 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.