#943A94
Closest named color: Warm Purple (#952E8F). oklch(50.7% 0.164 327.7), rgb(148, 58, 148).
Aa
White text reads best on this color (6.37:1).
About this color
#943A94 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.164 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.021 away. White text reads best on it, at 6.37:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.164) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.29:1 |
| White text | 6.37:1 |
Values
| HEX | #943A94 |
| RGB | rgb(148, 58, 148) |
| HSL | hsl(300, 44%, 40%) |
| OKLCH | oklch(50.7% 0.164 327.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #943A94 | 6.37:1 | AA | Lc -86.2 | Fine for body text |
| Black text on #943A94 | 3.29:1 | AA large text | Lc 23.0 | Dividers and decoration only |
| #943A94 text on white | 6.37:1 | AA | Lc 81.0 | Fine for body text |
| #943A94 text on black | 3.29:1 | AA large text | Lc -20.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E5F2
oklch(93.7% 0.023 327.9)
-
Step 200
200
#EACFE8
oklch(88.4% 0.045 328.3)
-
Step 300
300
#DDAFDB
oklch(80.9% 0.079 327.7)
-
Step 400
400
#CB83C9
oklch(70.8% 0.127 327.8)
-
Step 500
500
#BC61BB
oklch(63.2% 0.162 327.7)
-
Step 600
600
#A744A7
oklch(55.6% 0.177 327.6)
-
Step 700
700 (this color)
#943A94
oklch(50.7% 0.164 327.7)
-
Step 800
800
#742D74
oklch(42.7% 0.136 327.6)
-
Step 900
900
#5E295E
oklch(37.6% 0.107 327.4)
-
Step 950
950
#371937
oklch(27% 0.067 327.2)
#943A94 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F5897 | 0.168 |
| Deuteranopia (no green cones) | #4F6391 | 0.145 |
| Tritanopia (no blue cones) | #984561 | 0.093 |
| Achromatopsia (no color) | #5F5F5F | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #943A94
#943A94
oklch(50.7% 0.164 327.7)
- #007B2D
#007B2D
oklch(50.8% 0.149 147.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #943A94, closest first.
No curated palette has a color within ΔE 0.04 of #943A94.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.021
- Light Eggplant #894585 ΔE 0.040
- Purply #983FB2 ΔE 0.048
- Dark Magenta #8B008B ΔE 0.073
- Light Plum #9D5783 ΔE 0.081
- Red Violet #9E0168 ΔE 0.086
- Deep Lavender #8D5EB7 ΔE 0.087
- Muted Purple #805B87 ΔE 0.087
Use #943A94 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.