#943A40
Closest named color: Brick (#A03623). oklch(47.4% 0.121 19), rgb(148, 58, 64).
Aa
White text reads best on this color (7.14:1).
About this color
#943A40 is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.121 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Brick (#A03623), ΔE 0.040 away. White text reads best on it, at 7.14:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.121) |
| Temperature | warm |
| Nearest name | Brick (#A03623) |
| Black text | 2.93:1 |
| White text | 7.14:1 |
Values
| HEX | #943A40 |
| RGB | rgb(148, 58, 64) |
| HSL | hsl(356, 44%, 40%) |
| OKLCH | oklch(47.4% 0.121 19) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #943A40 | 7.14:1 | AAA | Lc -89.1 | Fine for body text |
| Black text on #943A40 | 2.93:1 | Fails | Lc 19.9 | Dividers and decoration only |
| #943A40 text on white | 7.14:1 | AAA | Lc 84.1 | Fine for body text |
| #943A40 text on black | 2.93:1 | Fails | Lc -17.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F5E6E5
oklch(93.7% 0.016 22.1)
-
Step 200
200
#EED1D1
oklch(88.5% 0.033 17.8)
-
Step 300
300
#E4B2B2
oklch(80.9% 0.058 18.4)
-
Step 400
400
#D58889
oklch(70.6% 0.095 18.9)
-
Step 500
500
#C8696C
oklch(63.1% 0.121 19.1)
-
Step 600
600
#B34F54
oklch(55.7% 0.13 19.3)
-
Step 700
700 (this color)
#943A40
oklch(47.4% 0.121 19)
-
Step 800
800
#7D3539
oklch(42.8% 0.1 18.9)
-
Step 900
900
#652E31
oklch(37.7% 0.079 18.3)
-
Step 950
950
#3B1C1D
oklch(27% 0.049 18.8)
#943A40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F4C40 | 0.132 |
| Deuteranopia (no green cones) | #665F3E | 0.122 |
| Tritanopia (no blue cones) | #A22B3D | 0.034 |
| Achromatopsia (no color) | #585858 | 0.122 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #943A40
#943A40
oklch(47.4% 0.121 19)
- #00696D
#00696D
oklch(47.3% 0.08 199.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #943A40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brick #A03623 ΔE 0.040
- Brown #A52A2A ΔE 0.042
- Auburn #9B2226 ΔE 0.043
- Light Maroon #A24857 ΔE 0.050
- Red Brown #8B2E16 ΔE 0.053
- Brown Red #922B05 ΔE 0.056
- Light Burgundy #A8415B ΔE 0.057
- Dark Mauve #874C62 ΔE 0.057
Use #943A40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.