#94396D
Closest named color: Light Eggplant (#894585). oklch(48.7% 0.136 348), rgb(148, 57, 109).
Aa
White text reads best on this color (6.85:1).
About this color
#94396D is a medium-dark, moderately saturated red. In OKLCH its lightness is 49%, its chroma 0.136 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.045 away. White text reads best on it, at 6.85:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.06:1 |
| White text | 6.85:1 |
Values
| HEX | #94396D |
| RGB | rgb(148, 57, 109) |
| HSL | hsl(326, 44%, 40%) |
| OKLCH | oklch(48.7% 0.136 348) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #94396D | 6.85:1 | AA | Lc -88.0 | Fine for body text |
| Black text on #94396D | 3.06:1 | AA large text | Lc 21.0 | Dividers and decoration only |
| #94396D text on white | 6.85:1 | AA | Lc 83.0 | Fine for body text |
| #94396D text on black | 3.06:1 | AA large text | Lc -18.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#EDD0DD
oklch(88.5% 0.037 349)
-
Step 300
300
#E2B0C8
oklch(80.9% 0.066 348.2)
-
Step 400
400
#D185AC
oklch(70.7% 0.105 348)
-
Step 500
500
#C36598
oklch(63.2% 0.134 347.9)
-
Step 600
600
#AE4A82
oklch(55.6% 0.145 348.1)
-
Step 700
700 (this color)
#94396D
oklch(48.7% 0.136 348)
-
Step 800
800
#79315A
oklch(42.7% 0.112 347.6)
-
Step 900
900
#622C4A
oklch(37.7% 0.087 347.6)
-
Step 950
950
#3A1A2B
oklch(27% 0.056 348.4)
#94396D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #43516F | 0.149 |
| Deuteranopia (no green cones) | #5D606B | 0.132 |
| Tritanopia (no blue cones) | #9E364E | 0.052 |
| Achromatopsia (no color) | #5A5A5A | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #94396D
#94396D
oklch(48.7% 0.136 348)
- #007155
#007155
oklch(48.7% 0.098 168.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #94396D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.045
- Dark Mauve #874C62 ΔE 0.055
- Light Burgundy #A8415B ΔE 0.058
- Dark Fuchsia #9D0759 ΔE 0.061
- Deep Magenta #A0025C ΔE 0.062
- Red Violet #9E0168 ΔE 0.062
- Warm Purple #952E8F ΔE 0.063
- Light Maroon #A24857 ΔE 0.065
Use #94396D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.