#943744
Closest named color: Auburn (#9B2226). oklch(47.1% 0.125 14.9), rgb(148, 55, 68).
Aa
White text reads best on this color (7.26:1).
About this color
#943744 is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.125 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.043 away. White text reads best on it, at 7.26:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.125) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.88:1 |
| White text | 7.26:1 |
Values
| HEX | #943744 |
| RGB | rgb(148, 55, 68) |
| HSL | hsl(352, 46%, 40%) |
| OKLCH | oklch(47.1% 0.125 14.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #943744 | 7.26:1 | AAA | Lc -89.5 | Fine for body text |
| Black text on #943744 | 2.88:1 | Fails | Lc 19.5 | Dividers and decoration only |
| #943744 text on white | 7.26:1 | AAA | Lc 84.5 | Fine for body text |
| #943744 text on black | 2.88:1 | Fails | Lc -17.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E6
oklch(93.5% 0.018 13.1)
-
Step 200
200
#EFD1D2
oklch(88.6% 0.034 15.5)
-
Step 300
300
#E5B1B4
oklch(80.8% 0.061 14.6)
-
Step 400
400
#D6878D
oklch(70.7% 0.097 14.9)
-
Step 500
500
#C96771
oklch(63.1% 0.125 14.9)
-
Step 600
600
#B44D5A
oklch(55.7% 0.134 14.8)
-
Step 700
700 (this color)
#943744
oklch(47.1% 0.125 14.9)
-
Step 800
800
#7E333C
oklch(42.8% 0.104 15.3)
-
Step 900
900
#652D34
oklch(37.6% 0.081 14)
-
Step 950
950
#3C1B1E
oklch(27% 0.052 15.4)
#943744 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4B44 | 0.137 |
| Deuteranopia (no green cones) | #645E42 | 0.127 |
| Tritanopia (no blue cones) | #A1283C | 0.031 |
| Achromatopsia (no color) | #575757 | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #943744
#943744
oklch(47.1% 0.125 14.9)
- #006969
#006969
oklch(47.2% 0.08 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #943744, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.043
- Brown #A52A2A ΔE 0.044
- Brick #A03623 ΔE 0.047
- Light Maroon #A24857 ΔE 0.051
- Light Burgundy #A8415B ΔE 0.055
- Dark Mauve #874C62 ΔE 0.057
- Rouge #AB1239 ΔE 0.057
- Red Brown #8B2E16 ΔE 0.057
Use #943744 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.