#943691

Closest named color: Warm Purple (#952E8F). oklch(50.1% 0.167 329), rgb(148, 54, 145).

Aa

White text reads best on this color (6.57:1).

About this color

#943691 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.167 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.013 away. White text reads best on it, at 6.57:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.167)
Temperaturein between
Nearest nameWarm Purple (#952E8F)
Black text3.19:1
White text6.57:1

Values

HEX#943691
RGBrgb(148, 54, 145)
HSLhsl(302, 47%, 40%)
OKLCHoklch(50.1% 0.167 329)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #943691 6.57:1 AA Lc -86.9 Fine for body text
Black text on #943691 3.19:1 AA large text Lc 22.3 Dividers and decoration only
#943691 text on white 6.57:1 AA Lc 81.8 Fine for body text
#943691 text on black 3.19:1 AA large text Lc -20.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FAF3F9

    oklch(97.1% 0.011 330.1)

  2. Step 100

    100

    #F3E5F2

    oklch(93.7% 0.023 327.9)

  3. Step 200

    200

    #EBCFE8

    oklch(88.5% 0.045 329.4)

  4. Step 300

    300

    #DFAEDB

    oklch(80.9% 0.082 329)

  5. Step 400

    400

    #CD82C8

    oklch(70.8% 0.129 329.2)

  6. Step 500

    500

    #BE5FBA

    oklch(63.1% 0.166 328.9)

  7. Step 600

    600

    #A942A6

    oklch(55.6% 0.18 328.8)

  8. Step 700

    700 (this color)

    #943691

    oklch(50.1% 0.167 329)

  9. Step 800

    800

    #762C73

    oklch(42.8% 0.138 329.3)

  10. Step 900

    900

    #5F285D

    oklch(37.6% 0.108 328.9)

  11. Step 950

    950

    #381837

    oklch(26.9% 0.07 328.5)

Export this scale for Tailwind in the Tailwind colors tool

#943691 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2D55940.173
Deuteranopia (no green cones)#4E628E0.150
Tritanopia (no blue cones)#99415E0.093
Achromatopsia (no color)#5D5D5D0.169

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #943691

    #943691

    oklch(50.1% 0.167 329)

  • #007831

    #007831

    oklch(50% 0.141 148.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #943691

    #943691

    oklch(50.1% 0.167 329)

  • #7246B3

    #7246B3

    oklch(50% 0.166 298.8)

  • #A92B61

    #A92B61

    oklch(50.2% 0.167 359.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #943691

    #943691

    oklch(50.1% 0.167 329)

  • #5D6C00

    #5D6C00

    oklch(50.1% 0.118 118.8)

  • #007464

    #007464

    oklch(50% 0.092 178.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #943691

    #943691

    oklch(50.1% 0.167 329)

  • #7B5F00

    #7B5F00

    oklch(50% 0.102 88.5)

  • #00707E

    #00707E

    oklch(49.9% 0.086 209.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #943691

    #943691

    oklch(50.1% 0.167 329)

  • #934F00

    #934F00

    oklch(49.9% 0.118 58.9)

  • #007831

    #007831

    oklch(50% 0.141 148.9)

  • #006B9C

    #006B9C

    oklch(50.2% 0.112 238.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #943691, closest first.

No curated palette has a color within ΔE 0.04 of #943691.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #943691 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.