#94357B

Closest named color: Light Eggplant (#894585). oklch(48.8% 0.151 339.5), rgb(148, 53, 123).

Aa

White text reads best on this color (6.87:1).

About this color

#94357B is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.151 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.037 away. White text reads best on it, at 6.87:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromavivid (0.151)
Temperaturewarm
Nearest nameLight Eggplant (#894585)
Black text3.05:1
White text6.87:1

Values

HEX#94357B
RGBrgb(148, 53, 123)
HSLhsl(316, 47%, 39%)
OKLCHoklch(48.8% 0.151 339.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #94357B 6.87:1 AA Lc -88.0 Fine for body text
Black text on #94357B 3.05:1 AA large text Lc 21.0 Dividers and decoration only
#94357B text on white 6.87:1 AA Lc 83.0 Fine for body text
#94357B text on black 3.05:1 AA large text Lc -18.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FAF3F8

    oklch(97.1% 0.01 335.5)

  2. Step 100

    100

    #F4E5EE

    oklch(93.6% 0.02 340.7)

  3. Step 200

    200

    #ECCFE2

    oklch(88.4% 0.041 338.7)

  4. Step 300

    300

    #E1AFD0

    oklch(80.9% 0.072 339.3)

  5. Step 400

    400

    #D183B8

    oklch(70.8% 0.117 339.7)

  6. Step 500

    500

    #C361A6

    oklch(63.1% 0.15 339.8)

  7. Step 600

    600

    #AE4591

    oklch(55.6% 0.163 339.8)

  8. Step 700

    700 (this color)

    #94357B

    oklch(48.8% 0.151 339.5)

  9. Step 800

    800

    #792E65

    oklch(42.8% 0.125 339.3)

  10. Step 900

    900

    #622A52

    oklch(37.8% 0.097 339.7)

  11. Step 950

    950

    #3A1930

    oklch(27.1% 0.062 340)

Export this scale for Tailwind in the Tailwind colors tool

#94357B with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3A517D0.162
Deuteranopia (no green cones)#5760790.143
Tritanopia (no blue cones)#9C38530.070
Achromatopsia (no color)#5A5A5A0.153

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #94357B

    #94357B

    oklch(48.8% 0.151 339.5)

  • #007249

    #007249

    oklch(48.7% 0.11 159.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #94357B

    #94357B

    oklch(48.8% 0.151 339.5)

  • #79419F

    #79419F

    oklch(48.7% 0.152 309.4)

  • #A22F4D

    #A22F4D

    oklch(48.7% 0.151 9.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #94357B

    #94357B

    oklch(48.8% 0.151 339.5)

  • #476D00

    #476D00

    oklch(48.7% 0.13 129.5)

  • #006F6A

    #006F6A

    oklch(48.9% 0.085 189.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #94357B

    #94357B

    oklch(48.8% 0.151 339.5)

  • #6E6000

    #6E6000

    oklch(48.8% 0.101 99.3)

  • #006B82

    #006B82

    oklch(48.8% 0.089 219.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #94357B

    #94357B

    oklch(48.8% 0.151 339.5)

  • #865300

    #865300

    oklch(48.9% 0.106 69.3)

  • #007249

    #007249

    oklch(48.7% 0.11 159.8)

  • #0062A9

    #0062A9

    oklch(48.8% 0.137 249.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #94357B, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #94357B in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.