#94348B

Closest named color: Warm Purple (#952E8F). oklch(49.5% 0.165 331.7), rgb(148, 52, 139).

Aa

White text reads best on this color (6.72:1).

About this color

#94348B is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.165 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.013 away. White text reads best on it, at 6.72:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.165)
Temperaturein between
Nearest nameWarm Purple (#952E8F)
Black text3.12:1
White text6.72:1

Values

HEX#94348B
RGBrgb(148, 52, 139)
HSLhsl(306, 48%, 39%)
OKLCHoklch(49.5% 0.165 331.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #94348B 6.72:1 AA Lc -87.4 Fine for body text
Black text on #94348B 3.12:1 AA large text Lc 21.7 Dividers and decoration only
#94348B text on white 6.72:1 AA Lc 82.4 Fine for body text
#94348B text on black 3.12:1 AA large text Lc -19.5 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FAF3F9

    oklch(97.1% 0.011 330.1)

  2. Step 100

    100

    #F4E5F1

    oklch(93.7% 0.023 332.4)

  3. Step 200

    200

    #EBCFE7

    oklch(88.5% 0.044 330.6)

  4. Step 300

    300

    #E0AED8

    oklch(80.9% 0.08 331.8)

  5. Step 400

    400

    #CE81C4

    oklch(70.6% 0.128 331.6)

  6. Step 500

    500

    #C05FB5

    oklch(63.1% 0.163 331.7)

  7. Step 600

    600

    #AB42A1

    oklch(55.6% 0.177 331.6)

  8. Step 700

    700 (this color)

    #94348B

    oklch(49.5% 0.165 331.7)

  9. Step 800

    800

    #772B70

    oklch(42.6% 0.137 331.5)

  10. Step 900

    900

    #61285B

    oklch(37.8% 0.108 331.7)

  11. Step 950

    950

    #391835

    oklch(27% 0.068 332)

Export this scale for Tailwind in the Tailwind colors tool

#94348B with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2F538E0.173
Deuteranopia (no green cones)#5061880.151
Tritanopia (no blue cones)#9A3D5B0.087
Achromatopsia (no color)#5C5C5C0.167

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #94348B

    #94348B

    oklch(49.5% 0.165 331.7)

  • #007639

    #007639

    oklch(49.5% 0.131 151.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #94348B

    #94348B

    oklch(49.5% 0.165 331.7)

  • #7443AE

    #7443AE

    oklch(49.4% 0.165 301.7)

  • #A72A5B

    #A72A5B

    oklch(49.5% 0.165 1.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #94348B

    #94348B

    oklch(49.5% 0.165 331.7)

  • #576B00

    #576B00

    oklch(49.4% 0.119 121.6)

  • #007265

    #007265

    oklch(49.5% 0.089 181.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #94348B

    #94348B

    oklch(49.5% 0.165 331.7)

  • #775F00

    #775F00

    oklch(49.5% 0.101 91.5)

  • #006E7E

    #006E7E

    oklch(49.4% 0.086 212.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #94348B

    #94348B

    oklch(49.5% 0.165 331.7)

  • #8F5000

    #8F5000

    oklch(49.5% 0.114 61.6)

  • #007639

    #007639

    oklch(49.5% 0.131 151.6)

  • #00689E

    #00689E

    oklch(49.5% 0.117 241.8)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #94348B, closest first.

No curated palette has a color within ΔE 0.04 of #94348B.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #94348B in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.