#943431
Closest named color: Auburn (#9B2226). oklch(46.3% 0.13 25.3), rgb(148, 52, 49).
Aa
White text reads best on this color (7.51:1).
About this color
#943431 is a medium-dark, moderately saturated red. In OKLCH its lightness is 46%, its chroma 0.130 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.028 away. White text reads best on it, at 7.51:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.130) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.79:1 |
| White text | 7.51:1 |
Values
| HEX | #943431 |
| RGB | rgb(148, 52, 49) |
| HSL | hsl(2, 50%, 39%) |
| OKLCH | oklch(46.3% 0.13 25.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #943431 | 7.51:1 | AAA | Lc -90.2 | Preferred for body text |
| Black text on #943431 | 2.79:1 | Fails | Lc 18.7 | Dividers and decoration only |
| #943431 text on white | 7.51:1 | AAA | Lc 85.3 | Fine for body text |
| #943431 text on black | 2.79:1 | Fails | Lc -16.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F2
oklch(97% 0.009 26)
-
Step 100
100
#F6E5E4
oklch(93.5% 0.019 21.6)
-
Step 200
200
#F0D1CD
oklch(88.6% 0.035 26.6)
-
Step 300
300
#E7B2AC
oklch(81% 0.063 25.9)
-
Step 400
400
#D88780
oklch(70.6% 0.101 25.3)
-
Step 500
500
#CC6760
oklch(63.1% 0.129 25.5)
-
Step 600
600
#B74C47
oklch(55.6% 0.14 25.4)
-
Step 700
700 (this color)
#943431
oklch(46.3% 0.13 25.3)
-
Step 800
800
#80332F
oklch(42.8% 0.108 25.6)
-
Step 900
900
#672D2A
oklch(37.6% 0.084 24.9)
-
Step 950
950
#3D1B19
oklch(27.1% 0.054 24.7)
#943431 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4830 | 0.139 |
| Deuteranopia (no green cones) | #655C2E | 0.128 |
| Tritanopia (no blue cones) | #A21E34 | 0.040 |
| Achromatopsia (no color) | #545454 | 0.131 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #943431
#943431
oklch(46.3% 0.13 25.3)
- #00656E
#00656E
oklch(46.3% 0.079 205.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #943431, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.028
- Brick #A03623 ΔE 0.030
- Brown #A52A2A ΔE 0.034
- Red Brown #8B2E16 ΔE 0.035
- Brown Red #922B05 ΔE 0.037
- Burnt Red #9F2305 ΔE 0.040
- Rust Brown #8B3103 ΔE 0.044
- Russet #A13905 ΔE 0.048
Use #943431 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.