#94318E

Closest named color: Warm Purple (#952E8F). oklch(49.3% 0.172 330.3), rgb(148, 49, 142).

Aa

White text reads best on this color (6.79:1).

About this color

#94318E is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.172 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.005 away. White text reads best on it, at 6.79:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromavivid (0.172)
Temperaturein between
Nearest nameWarm Purple (#952E8F)
Black text3.08:1
White text6.79:1

Values

HEX#94318E
RGBrgb(148, 49, 142)
HSLhsl(304, 50%, 39%)
OKLCHoklch(49.3% 0.172 330.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #94318E 6.79:1 AA Lc -87.6 Fine for body text
Black text on #94318E 3.08:1 AA large text Lc 21.5 Dividers and decoration only
#94318E text on white 6.79:1 AA Lc 82.6 Fine for body text
#94318E text on black 3.08:1 AA large text Lc -19.3 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FAF3F9

    oklch(97.1% 0.011 330.1)

  2. Step 100

    100

    #F4E4F2

    oklch(93.6% 0.025 329.7)

  3. Step 200

    200

    #ECCFE8

    oklch(88.6% 0.046 330.5)

  4. Step 300

    300

    #E0ADDA

    oklch(80.8% 0.084 330.3)

  5. Step 400

    400

    #CF80C7

    oklch(70.6% 0.133 330.6)

  6. Step 500

    500

    #C15DB9

    oklch(63.1% 0.17 330.5)

  7. Step 600

    600

    #AC3FA5

    oklch(55.6% 0.186 330.4)

  8. Step 700

    700 (this color)

    #94318E

    oklch(49.3% 0.172 330.3)

  9. Step 800

    800

    #782973

    oklch(42.7% 0.143 330.4)

  10. Step 900

    900

    #61275D

    oklch(37.7% 0.111 330.2)

  11. Step 950

    950

    #391836

    oklch(27% 0.069 330.8)

Export this scale for Tailwind in the Tailwind colors tool

#94318E with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2952910.181
Deuteranopia (no green cones)#4D608B0.155
Tritanopia (no blue cones)#9A3C5B0.093
Achromatopsia (no color)#5B5B5B0.173

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #94318E

    #94318E

    oklch(49.3% 0.172 330.3)

  • #007635

    #007635

    oklch(49.5% 0.135 150.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #94318E

    #94318E

    oklch(49.3% 0.172 330.3)

  • #7341B2

    #7341B2

    oklch(49.3% 0.172 300.5)

  • #A8255D

    #A8255D

    oklch(49.3% 0.171 0.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #94318E

    #94318E

    oklch(49.3% 0.172 330.3)

  • #596A00

    #596A00

    oklch(49.3% 0.117 120.1)

  • #007264

    #007264

    oklch(49.5% 0.09 180.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #94318E

    #94318E

    oklch(49.3% 0.172 330.3)

  • #775E00

    #775E00

    oklch(49.3% 0.101 90.6)

  • #006E7C

    #006E7C

    oklch(49.3% 0.085 210.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #94318E

    #94318E

    oklch(49.3% 0.172 330.3)

  • #8F4F00

    #8F4F00

    oklch(49.4% 0.115 60.8)

  • #007635

    #007635

    oklch(49.5% 0.135 150.3)

  • #00689B

    #00689B

    oklch(49.4% 0.114 240.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #94318E, closest first.

No curated palette has a color within ΔE 0.04 of #94318E.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #94318E in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.