#94303C
Closest named color: Auburn (#9B2226). oklch(46% 0.134 17.2), rgb(148, 48, 60).
Aa
White text reads best on this color (7.64:1).
About this color
#94303C is a medium-dark, moderately saturated red. In OKLCH its lightness is 46%, its chroma 0.134 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.030 away. White text reads best on it, at 7.64:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.134) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.74:1 |
| White text | 7.64:1 |
Values
| HEX | #94303C |
| RGB | rgb(148, 48, 60) |
| HSL | hsl(353, 51%, 38%) |
| OKLCH | oklch(46% 0.134 17.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #94303C | 7.64:1 | AAA | Lc -90.5 | Preferred for body text |
| Black text on #94303C | 2.74:1 | Fails | Lc 18.3 | Dividers and decoration only |
| #94303C text on white | 7.64:1 | AAA | Lc 85.7 | Fine for body text |
| #94303C text on black | 2.74:1 | Fails | Lc -16.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F6E5E5
oklch(93.5% 0.019 17.5)
-
Step 200
200
#F0D0D0
oklch(88.4% 0.036 17.9)
-
Step 300
300
#E8B0B1
oklch(80.9% 0.066 17.4)
-
Step 400
400
#D98589
oklch(70.6% 0.104 17)
-
Step 500
500
#CD646C
oklch(63.1% 0.133 16.9)
-
Step 600
600
#B84954
oklch(55.6% 0.144 17.1)
-
Step 700
700 (this color)
#94303C
oklch(46% 0.134 17.2)
-
Step 800
800
#803038
oklch(42.6% 0.111 17.2)
-
Step 900
900
#682C31
oklch(37.8% 0.086 17)
-
Step 950
950
#3D1A1D
oklch(27% 0.055 16.1)
#94303C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #49463C | 0.147 |
| Deuteranopia (no green cones) | #635B39 | 0.134 |
| Tritanopia (no blue cones) | #A21B35 | 0.035 |
| Achromatopsia (no color) | #535353 | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #94303C
#94303C
oklch(46% 0.134 17.2)
- #006567
#006567
oklch(46% 0.078 197.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #94303C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.030
- Brown #A52A2A ΔE 0.039
- Brick #A03623 ΔE 0.045
- Red Brown #8B2E16 ΔE 0.048
- Cranberry #9E003A ΔE 0.049
- Rouge #AB1239 ΔE 0.051
- Burnt Red #9F2305 ΔE 0.052
- Brown Red #922B05 ΔE 0.052
Use #94303C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.