#940DAF
Closest named color: Dark Violet (#9400D3). oklch(49% 0.229 319.4), rgb(148, 13, 175).
Aa
White text reads best on this color (7.15:1).
About this color
#940DAF is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.229 and its hue 319°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Violet (#9400D3), ΔE 0.057 away. White text reads best on it, at 7.15:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.229) |
| Temperature | in between |
| Nearest name | Dark Violet (#9400D3) |
| Black text | 2.93:1 |
| White text | 7.15:1 |
Values
| HEX | #940DAF |
| RGB | rgb(148, 13, 175) |
| HSL | hsl(290, 86%, 37%) |
| OKLCH | oklch(49% 0.229 319.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #940DAF | 7.15:1 | AAA | Lc -87.9 | Fine for body text |
| Black text on #940DAF | 2.93:1 | Fails | Lc 21.2 | Dividers and decoration only |
| #940DAF text on white | 7.15:1 | AAA | Lc 82.9 | Fine for body text |
| #940DAF text on black | 2.93:1 | Fails | Lc -19.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF2FC
oklch(97% 0.016 319.4)
-
Step 100
100
#F4E3F8
oklch(93.6% 0.033 319.8)
-
Step 200
200
#EBCDF3
oklch(88.5% 0.061 319.1)
-
Step 300
300
#E0A9EE
oklch(80.8% 0.112 319.3)
-
Step 400
400
#CF77E5
oklch(70.6% 0.178 319.4)
-
Step 500
500
#C14CDD
oklch(63% 0.227 319.3)
-
Step 600
600
#AD22CB
oklch(55.6% 0.247 319.3)
-
Step 700
700 (this color)
#940DAF
oklch(49% 0.229 319.4)
-
Step 800
800
#78148E
oklch(42.6% 0.19 319.1)
-
Step 900
900
#611C71
oklch(37.6% 0.147 319.3)
-
Step 950
950
#391242
oklch(26.9% 0.094 319.6)
#940DAF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0050B3 | 0.212 |
| Deuteranopia (no green cones) | #205CAC | 0.206 |
| Tritanopia (no blue cones) | #943B67 | 0.139 |
| Achromatopsia (no color) | #585858 | 0.231 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #940DAF
#940DAF
oklch(49% 0.229 319.4)
- #257400
#257400
oklch(49.1% 0.156 139.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #940DAF, closest first.
No curated palette has a color within ΔE 0.04 of #940DAF.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Violet #9400D3 ΔE 0.057
- Dark Orchid #9932CC ΔE 0.060
- Dark Magenta #8B008B ΔE 0.060
- Purply #983FB2 ΔE 0.062
- Warm Purple #952E8F ΔE 0.065
- Grape #7209B7 ΔE 0.075
- Purple #800080 ΔE 0.085
- Vibrant Purple #AD03DE ΔE 0.085
Use #940DAF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.