#940728
Closest named color: Carmine (#9D0216). oklch(42.5% 0.166 18.7), rgb(148, 7, 40).
Aa
White text reads best on this color (9.05:1).
About this color
#940728 is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.166 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Carmine (#9D0216), ΔE 0.027 away. White text reads best on it, at 9.05:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Carmine (#9D0216) |
| Black text | 2.32:1 |
| White text | 9.05:1 |
Values
| HEX | #940728 |
| RGB | rgb(148, 7, 40) |
| HSL | hsl(346, 91%, 30%) |
| OKLCH | oklch(42.5% 0.166 18.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #940728 | 9.05:1 | AAA | Lc -93.3 | Preferred for body text |
| Black text on #940728 | 2.32:1 | Fails | Lc 15.3 | Dividers and decoration only |
| #940728 text on white | 9.05:1 | AAA | Lc 88.7 | Fine for body text |
| #940728 text on black | 2.32:1 | Fails | Lc -13.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E2
oklch(93.6% 0.028 20.4)
-
Step 200
200
#FBCCCB
oklch(88.6% 0.053 19.6)
-
Step 300
300
#F9A7A8
oklch(80.8% 0.097 18.6)
-
Step 400
400
#F2737A
oklch(70.7% 0.156 18.5)
-
Step 500
500
#E94558
oklch(63.1% 0.199 18.7)
-
Step 600
600
#D4123E
oklch(55.6% 0.216 18.6)
-
Step 700
700
#B60031
oklch(49.2% 0.197 18.8)
-
Step 800
800 (this color)
#940728
oklch(42.5% 0.166 18.7)
-
Step 900
900
#771725
oklch(37.6% 0.129 18.6)
-
Step 950
950
#461016
oklch(26.9% 0.082 18.4)
#940728 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3728 | 0.187 |
| Deuteranopia (no green cones) | #5B5223 | 0.169 |
| Tritanopia (no blue cones) | #A30018 | 0.036 |
| Achromatopsia (no color) | #494949 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #940728
#940728
oklch(42.5% 0.166 18.7)
- #005A5D
#005A5D
oklch(42.5% 0.072 198.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #940728, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Carmine #9D0216 ΔE 0.027
- Red Wine #8C0034 ΔE 0.028
- Blood Red #980002 ΔE 0.032
- Cranberry #9E003A ΔE 0.032
- Deep Red #9A0200 ΔE 0.034
- Auburn #9B2226 ΔE 0.035
- Brick Red #8F1402 ΔE 0.038
- Dark Red #8B0000 ΔE 0.040
Use #940728 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.