#940301
Closest named color: Blood Red (#980002). oklch(42% 0.171 29.4), rgb(148, 3, 1).
Aa
White text reads best on this color (9.24:1).
About this color
#940301 is a dark, vivid red. In OKLCH its lightness is 42%, its chroma 0.171 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Blood Red (#980002), ΔE 0.009 away. White text reads best on it, at 9.24:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Blood Red (#980002) |
| Black text | 2.27:1 |
| White text | 9.24:1 |
Values
| HEX | #940301 |
| RGB | rgb(148, 3, 1) |
| HSL | hsl(1, 99%, 29%) |
| OKLCH | oklch(42% 0.171 29.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #940301 | 9.24:1 | AAA | Lc -93.5 | Preferred for body text |
| Black text on #940301 | 2.27:1 | Fails | Lc 15.1 | Dividers and decoration only |
| #940301 text on white | 9.24:1 | AAA | Lc 88.9 | Fine for body text |
| #940301 text on black | 2.27:1 | Fails | Lc -13.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F0
oklch(97% 0.013 28.9)
-
Step 100
100
#FDE3DF
oklch(93.6% 0.029 28.1)
-
Step 200
200
#FCCCC4
oklch(88.5% 0.056 29.2)
-
Step 300
300
#FAA89B
oklch(80.8% 0.099 29.3)
-
Step 400
400
#F47564
oklch(70.8% 0.159 29.4)
-
Step 500
500
#EB4637
oklch(63.1% 0.204 29.2)
-
Step 600
600
#D7120A
oklch(55.7% 0.222 29.3)
-
Step 700
700
#B80200
oklch(49.2% 0.201 29.4)
-
Step 800
800 (this color)
#940301
oklch(42% 0.171 29.4)
-
Step 900
900
#791810
oklch(37.8% 0.133 29.5)
-
Step 950
950
#47110B
oklch(27% 0.084 29.8)
#940301 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D3400 | 0.186 |
| Deuteranopia (no green cones) | #5D5200 | 0.166 |
| Tritanopia (no blue cones) | #A40007 | 0.035 |
| Achromatopsia (no color) | #474747 | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #940301
#940301
oklch(42% 0.171 29.4)
- #005762
#005762
oklch(41.8% 0.072 209.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #940301, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood Red #980002 ΔE 0.009
- Deep Red #9A0200 ΔE 0.013
- Brick Red #8F1402 ΔE 0.013
- Dark Red #8B0000 ΔE 0.021
- Carmine #9D0216 ΔE 0.024
- Auburn #9B2226 ΔE 0.040
- Brown Red #922B05 ΔE 0.042
- Burnt Red #9F2305 ΔE 0.042
Use #940301 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.