#91404D

Closest named color: Dark Mauve (#874C62). oklch(48.1% 0.11 12.2), rgb(145, 64, 77).

Aa

White text reads best on this color (6.89:1).

About this color

#91404D is a medium-dark, moderately saturated red. In OKLCH its lightness is 48%, its chroma 0.110 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.038 away. White text reads best on it, at 6.89:1.

Hue familyReds
Lightnessmedium-dark (48%)
Chromamoderately saturated (0.110)
Temperaturewarm
Nearest nameDark Mauve (#874C62)
Black text3.04:1
White text6.89:1

Values

HEX#91404D
RGBrgb(145, 64, 77)
HSLhsl(350, 39%, 41%)
OKLCHoklch(48.1% 0.11 12.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #91404D 6.89:1 AA Lc -88.4 Fine for body text
Black text on #91404D 3.04:1 AA large text Lc 20.7 Dividers and decoration only
#91404D text on white 6.89:1 AA Lc 83.4 Fine for body text
#91404D text on black 3.04:1 AA large text Lc -18.6 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FAF4F4

    oklch(97.2% 0.006 17.3)

  2. Step 100

    100

    #F4E6E7

    oklch(93.6% 0.015 12.4)

  3. Step 200

    200

    #ECD2D4

    oklch(88.6% 0.029 12.4)

  4. Step 300

    300

    #E1B3B7

    oklch(80.9% 0.054 12.5)

  5. Step 400

    400

    #D08B92

    oklch(70.8% 0.085 12.8)

  6. Step 500

    500

    #C26C78

    oklch(63.1% 0.11 11.8)

  7. Step 600

    600

    #AD5360

    oklch(55.7% 0.118 12.7)

  8. Step 700

    700 (this color)

    #91404D

    oklch(48.1% 0.11 12.2)

  9. Step 800

    800

    #783741

    oklch(42.6% 0.091 12.1)

  10. Step 900

    900

    #613037

    oklch(37.6% 0.071 12)

  11. Step 950

    950

    #391D20

    oklch(27% 0.044 13.6)

Export this scale for Tailwind in the Tailwind colors tool

#91404D with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#51504D0.120
Deuteranopia (no green cones)#65604B0.112
Tritanopia (no blue cones)#9D36450.028
Achromatopsia (no color)#5A5A5A0.111

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #91404D

    #91404D

    oklch(48.1% 0.11 12.2)

  • #006C6A

    #006C6A

    oklch(48% 0.082 192.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #91404D

    #91404D

    oklch(48.1% 0.11 12.2)

  • #87426F

    #87426F

    oklch(48.1% 0.11 342.3)

  • #904627

    #904627

    oklch(48.2% 0.11 42.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #91404D

    #91404D

    oklch(48.1% 0.11 12.2)

  • #00704B

    #00704B

    oklch(48.2% 0.106 161.8)

  • #006982

    #006982

    oklch(48.3% 0.089 221.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #91404D

    #91404D

    oklch(48.1% 0.11 12.2)

  • #466A22

    #466A22

    oklch(48.1% 0.109 132)

  • #29609A

    #29609A

    oklch(48.2% 0.11 252.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #91404D

    #91404D

    oklch(48.1% 0.11 12.2)

  • #6A5F00

    #6A5F00

    oklch(48.1% 0.101 101.5)

  • #006C6A

    #006C6A

    oklch(48% 0.082 192.5)

  • #55549A

    #55549A

    oklch(48.1% 0.111 282.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #91404D, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #91404D in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.