#91001D
Closest named color: Blood Red (#980002). oklch(41.5% 0.167 22), rgb(145, 0, 29).
Aa
White text reads best on this color (9.45:1).
About this color
#91001D is a dark, vivid red. In OKLCH its lightness is 41%, its chroma 0.167 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Blood Red (#980002), ΔE 0.025 away. White text reads best on it, at 9.45:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | vivid (0.167) |
| Temperature | warm |
| Nearest name | Blood Red (#980002) |
| Black text | 2.22:1 |
| White text | 9.45:1 |
Values
| HEX | #91001D |
| RGB | rgb(145, 0, 29) |
| HSL | hsl(348, 100%, 28%) |
| OKLCH | oklch(41.5% 0.167 22) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #91001D | 9.45:1 | AAA | Lc -93.9 | Preferred for body text |
| Black text on #91001D | 2.22:1 | Fails | Lc 14.6 | Not readable |
| #91001D text on white | 9.45:1 | AAA | Lc 89.4 | Fine for body text |
| #91001D text on black | 2.22:1 | Fails | Lc -12.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E1
oklch(93.6% 0.028 23.2)
-
Step 200
200
#FBCCC9
oklch(88.5% 0.054 22.5)
-
Step 300
300
#FAA8A4
oklch(81% 0.098 22.5)
-
Step 400
400
#F27473
oklch(70.7% 0.156 22.3)
-
Step 500
500
#E9464F
oklch(63% 0.199 22.1)
-
Step 600
600
#D51233
oklch(55.6% 0.217 22)
-
Step 700
700
#B60027
oklch(49% 0.197 22)
-
Step 800
800 (this color)
#91001D
oklch(41.5% 0.167 22)
-
Step 900
900
#781720
oklch(37.7% 0.131 21.7)
-
Step 950
950
#471013
oklch(27% 0.083 21.8)
#91001D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #39331C | 0.186 |
| Deuteranopia (no green cones) | #5A5017 | 0.168 |
| Tritanopia (no blue cones) | #A00010 | 0.035 |
| Achromatopsia (no color) | #464646 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #91001D
#91001D
oklch(41.5% 0.167 22)
- #00575C
#00575C
oklch(41.6% 0.071 201.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #91001D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blood Red #980002 ΔE 0.025
- Dark Red #8B0000 ΔE 0.026
- Brick Red #8F1402 ΔE 0.028
- Carmine #9D0216 ΔE 0.028
- Deep Red #9A0200 ΔE 0.029
- Red Wine #8C0034 ΔE 0.033
- Auburn #9B2226 ΔE 0.042
- Maroon #800000 ΔE 0.045
Use #91001D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.