#9074BB
Closest named color: Deep Lilac (#966EBD). oklch(61.4% 0.109 301.4), rgb(144, 116, 187).
Aa
Black text reads best on this color (5.40:1).
About this color
#9074BB is a medium-dark, moderately saturated purple. In OKLCH its lightness is 61%, its chroma 0.109 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Deep Lilac (#966EBD), ΔE 0.018 away. Black text reads best on it, at 5.40:1.
| Hue family | Purples |
| Lightness | medium-dark (61%) |
| Chroma | moderately saturated (0.109) |
| Temperature | in between |
| Nearest name | Deep Lilac (#966EBD) |
| Black text | 5.40:1 |
| White text | 3.88:1 |
Values
| HEX | #9074BB |
| RGB | rgb(144, 116, 187) |
| HSL | hsl(264, 34%, 59%) |
| OKLCH | oklch(61.4% 0.109 301.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9074BB | 3.88:1 | AA large text | Lc -71.7 | Content text, not long reading |
| Black text on #9074BB | 5.40:1 | AA | Lc 37.8 | Non-text elements, placeholder text |
| #9074BB text on white | 3.88:1 | AA large text | Lc 66.2 | Content text, not long reading |
| #9074BB text on black | 5.40:1 | AA | Lc -35.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F6F4FA
oklch(97% 0.008 301.4)
-
Step 100
100
#EBE8F3
oklch(93.7% 0.015 298.6)
-
Step 200
200
#DCD5EA
oklch(88.5% 0.029 301)
-
Step 300
300
#C6B9DE
oklch(80.8% 0.053 301.2)
-
Step 400
400
#AA94CD
oklch(70.6% 0.085 302)
-
Step 500
500 (this color)
#9074BB
oklch(61.4% 0.109 301.4)
-
Step 600
600
#8061AD
oklch(55.6% 0.118 301.5)
-
Step 700
700
#6C5094
oklch(49.1% 0.109 301.5)
-
Step 800
800
#584278
oklch(42.7% 0.09 301.5)
-
Step 900
900
#483861
oklch(37.7% 0.071 301.1)
-
Step 950
950
#2A2139
oklch(27% 0.045 300.7)
#9074BB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6381BE | 0.068 |
| Deuteranopia (no green cones) | #6881B9 | 0.064 |
| Tritanopia (no blue cones) | #88808F | 0.085 |
| Achromatopsia (no color) | #818181 | 0.109 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9074BB
#9074BB
oklch(61.4% 0.109 301.4)
- #7A8E3E
#7A8E3E
oklch(61.3% 0.109 121.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9074BB, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Lilac #966EBD ΔE 0.018
- Soft Purple #A66FB5 ΔE 0.037
- Dark Lilac #9C6DA5 ΔE 0.038
- Wisteria #A87DC2 ΔE 0.048
- Faded Purple #916E99 ΔE 0.051
- Medium Purple #9370DB ΔE 0.052
- Amethyst #9B5FC0 ΔE 0.055
- Deep Lavender #8D5EB7 ΔE 0.055
Use #9074BB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.