#90544D
Closest named color: Cocoa (#875F42). oklch(51.3% 0.081 27.3), rgb(144, 84, 77).
Aa
White text reads best on this color (5.89:1).
About this color
#90544D is a medium-dark, moderately saturated red. In OKLCH its lightness is 51%, its chroma 0.081 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Cocoa (#875F42), ΔE 0.041 away. White text reads best on it, at 5.89:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Cocoa (#875F42) |
| Black text | 3.56:1 |
| White text | 5.89:1 |
Values
| HEX | #90544D |
| RGB | rgb(144, 84, 77) |
| HSL | hsl(6, 30%, 43%) |
| OKLCH | oklch(51.3% 0.081 27.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90544D | 5.89:1 | AA | Lc -84.5 | Fine for body text |
| Black text on #90544D | 3.56:1 | AA large text | Lc 24.8 | Dividers and decoration only |
| #90544D text on white | 5.89:1 | AA | Lc 79.3 | Fine for body text |
| #90544D text on black | 3.56:1 | AA large text | Lc -22.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E6
oklch(93.6% 0.011 24.3)
-
Step 200
200
#E7D4D1
oklch(88.5% 0.022 28.3)
-
Step 300
300
#D9B8B3
oklch(81% 0.039 28.1)
-
Step 400
400
#C5928B
oklch(70.7% 0.063 27.6)
-
Step 500
500
#B5766F
oklch(63% 0.081 26.5)
-
Step 600
600
#A05F57
oklch(55.6% 0.086 27.7)
-
Step 700
700 (this color)
#90544D
oklch(51.3% 0.081 27.3)
-
Step 800
800
#6F403A
oklch(42.6% 0.067 28)
-
Step 900
900
#5A3732
oklch(37.7% 0.051 28.6)
-
Step 950
950
#35201D
oklch(27% 0.033 28.4)
#90544D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #615D4C | 0.084 |
| Deuteranopia (no green cones) | #70694C | 0.077 |
| Tritanopia (no blue cones) | #9B4C52 | 0.030 |
| Achromatopsia (no color) | #646464 | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90544D
#90544D
oklch(51.3% 0.081 27.3)
- #19747F
#19747F
oklch(51.4% 0.081 207.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90544D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cocoa #875F42 ΔE 0.041
- Sienna #A0522D ΔE 0.046
- Light Maroon #A24857 ΔE 0.047
- Dark Mauve #874C62 ΔE 0.048
- Sepia #985E2B ΔE 0.058
- Dark Taupe #7F684E ΔE 0.060
- Burnt Umber #A0450E ΔE 0.064
- Dirt Brown #836539 ΔE 0.065
Use #90544D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.