#90435D
Closest named color: Dark Mauve (#874C62). oklch(48.9% 0.108 0.5), rgb(144, 67, 93).
Aa
White text reads best on this color (6.67:1).
About this color
#90435D is a medium-dark, moderately saturated red. In OKLCH its lightness is 49%, its chroma 0.108 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.025 away. White text reads best on it, at 6.67:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | moderately saturated (0.108) |
| Temperature | warm |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 3.14:1 |
| White text | 6.67:1 |
Values
| HEX | #90435D |
| RGB | rgb(144, 67, 93) |
| HSL | hsl(340, 36%, 41%) |
| OKLCH | oklch(48.9% 0.108 0.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90435D | 6.67:1 | AA | Lc -87.6 | Fine for body text |
| Black text on #90435D | 3.14:1 | AA large text | Lc 21.5 | Dividers and decoration only |
| #90435D text on white | 6.67:1 | AA | Lc 82.5 | Fine for body text |
| #90435D text on black | 3.14:1 | AA large text | Lc -19.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EBD2D8
oklch(88.6% 0.029 1.4)
-
Step 300
300
#DEB3BF
oklch(80.8% 0.052 359.8)
-
Step 400
400
#CC8B9E
oklch(70.7% 0.083 0.4)
-
Step 500
500
#BE6D86
oklch(63.2% 0.106 0.8)
-
Step 600
600
#A95370
oklch(55.6% 0.117 0.2)
-
Step 700
700 (this color)
#90435D
oklch(48.9% 0.108 0.5)
-
Step 800
800
#76384C
oklch(42.8% 0.09 1.2)
-
Step 900
900
#5F3140
oklch(37.7% 0.069 0.1)
-
Step 950
950
#381D25
oklch(27% 0.044 1.4)
#90435D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F535E | 0.119 |
| Deuteranopia (no green cones) | #63625B | 0.110 |
| Tritanopia (no blue cones) | #9B3D4D | 0.031 |
| Achromatopsia (no color) | #5C5C5C | 0.109 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90435D
#90435D
oklch(48.9% 0.108 0.5)
- #007063
#007063
oklch(48.9% 0.088 181.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90435D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.025
- Light Maroon #A24857 ΔE 0.041
- Light Burgundy #A8415B ΔE 0.047
- Brownish Purple #76424E ΔE 0.056
- Dusky Purple #895B7B ΔE 0.064
- Dull Purple #84597E ΔE 0.065
- Light Eggplant #894585 ΔE 0.065
- Light Plum #9D5783 ΔE 0.071
Use #90435D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.