#90403C

Closest named color: Brick (#A03623). oklch(47.6% 0.109 25), rgb(144, 64, 60).

Aa

White text reads best on this color (7.03:1).

About this color

#90403C is a medium-dark, moderately saturated red. In OKLCH its lightness is 48%, its chroma 0.109 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Brick (#A03623), ΔE 0.039 away. White text reads best on it, at 7.03:1.

Hue familyReds
Lightnessmedium-dark (48%)
Chromamoderately saturated (0.109)
Temperaturewarm
Nearest nameBrick (#A03623)
Black text2.98:1
White text7.03:1

Values

HEX#90403C
RGBrgb(144, 64, 60)
HSLhsl(3, 41%, 40%)
OKLCHoklch(47.6% 0.109 25)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #90403C 7.03:1 AAA Lc -88.8 Fine for body text
Black text on #90403C 2.98:1 Fails Lc 20.2 Dividers and decoration only
#90403C text on white 7.03:1 AAA Lc 83.9 Fine for body text
#90403C text on black 2.98:1 Fails Lc -18.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FAF4F3

    oklch(97.2% 0.007 28.8)

  2. Step 100

    100

    #F4E6E5

    oklch(93.6% 0.015 22.4)

  3. Step 200

    200

    #ECD2CF

    oklch(88.4% 0.029 25.6)

  4. Step 300

    300

    #E1B4B0

    oklch(80.9% 0.053 24.2)

  5. Step 400

    400

    #D08C86

    oklch(70.7% 0.084 25)

  6. Step 500

    500

    #C26E68

    oklch(63.1% 0.108 24.9)

  7. Step 600

    600

    #AE544F

    oklch(55.6% 0.119 24.9)

  8. Step 700

    700 (this color)

    #90403C

    oklch(47.6% 0.109 25)

  9. Step 800

    800

    #793935

    oklch(42.7% 0.09 25.2)

  10. Step 900

    900

    #62312E

    oklch(37.6% 0.071 24.7)

  11. Step 950

    950

    #3A1D1B

    oklch(27% 0.046 24.7)

Export this scale for Tailwind in the Tailwind colors tool

#90403C with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#534E3B0.116
Deuteranopia (no green cones)#675F3A0.107
Tritanopia (no blue cones)#9D33400.035
Achromatopsia (no color)#5959590.110

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #90403C

    #90403C

    oklch(47.6% 0.109 25)

  • #006972

    #006972

    oklch(47.5% 0.081 205.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #90403C

    #90403C

    oklch(47.6% 0.109 25)

  • #8A3F60

    #8A3F60

    oklch(47.5% 0.109 354.4)

  • #8A4911

    #8A4911

    oklch(47.6% 0.109 55.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #90403C

    #90403C

    oklch(47.6% 0.109 25)

  • #006C59

    #006C59

    oklch(47.4% 0.089 174.9)

  • #00648D

    #00648D

    oklch(47.5% 0.101 235.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #90403C

    #90403C

    oklch(47.6% 0.109 25)

  • #2E6C33

    #2E6C33

    oklch(47.6% 0.109 145.1)

  • #3E599A

    #3E599A

    oklch(47.5% 0.11 265.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #90403C

    #90403C

    oklch(47.6% 0.109 25)

  • #5B6300

    #5B6300

    oklch(47.6% 0.108 115.1)

  • #006972

    #006972

    oklch(47.5% 0.081 205.1)

  • #624E93

    #624E93

    oklch(47.6% 0.109 295.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90403C, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #90403C in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.