#90398A
Closest named color: Warm Purple (#952E8F). oklch(49.5% 0.155 330.4), rgb(144, 57, 138).
Aa
White text reads best on this color (6.69:1).
About this color
#90398A is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.155 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.023 away. White text reads best on it, at 6.69:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.155) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.13:1 |
| White text | 6.69:1 |
Values
| HEX | #90398A |
| RGB | rgb(144, 57, 138) |
| HSL | hsl(304, 43%, 39%) |
| OKLCH | oklch(49.5% 0.155 330.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90398A | 6.69:1 | AA | Lc -87.4 | Fine for body text |
| Black text on #90398A | 3.13:1 | AA large text | Lc 21.7 | Dividers and decoration only |
| #90398A text on white | 6.69:1 | AA | Lc 82.4 | Fine for body text |
| #90398A text on black | 3.13:1 | AA large text | Lc -19.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E5F1
oklch(93.6% 0.022 330.3)
-
Step 200
200
#EAD0E6
oklch(88.6% 0.041 331)
-
Step 300
300
#DDB0D8
oklch(81% 0.074 330)
-
Step 400
400
#CB84C4
oklch(70.7% 0.121 330.3)
-
Step 500
500
#BC63B4
oklch(63.1% 0.153 330.6)
-
Step 600
600
#A747A0
oklch(55.6% 0.167 330.4)
-
Step 700
700 (this color)
#90398A
oklch(49.5% 0.155 330.4)
-
Step 800
800
#742F6F
oklch(42.6% 0.128 330.4)
-
Step 900
900
#5E2B5A
oklch(37.7% 0.099 330.3)
-
Step 950
950
#371A35
oklch(27% 0.063 329.7)
#90398A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #33548D | 0.159 |
| Deuteranopia (no green cones) | #506088 | 0.138 |
| Tritanopia (no blue cones) | #95425C | 0.084 |
| Achromatopsia (no color) | #5C5C5C | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90398A
#90398A
oklch(49.5% 0.155 330.4)
- #007635
#007635
oklch(49.5% 0.135 150.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90398A, closest first.
No curated palette has a color within ΔE 0.04 of #90398A.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.023
- Light Eggplant #894585 ΔE 0.029
- Purply #983FB2 ΔE 0.064
- Dark Magenta #8B008B ΔE 0.070
- Red Violet #9E0168 ΔE 0.076
- Light Plum #9D5783 ΔE 0.080
- Dull Purple #84597E ΔE 0.082
- Muted Purple #805B87 ΔE 0.083
Use #90398A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.