#90339A
Closest named color: Warm Purple (#952E8F). oklch(49.7% 0.177 323.7), rgb(144, 51, 154).
Aa
White text reads best on this color (6.71:1).
About this color
#90339A is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.177 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.021 away. White text reads best on it, at 6.71:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.177) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 3.12:1 |
| White text | 6.71:1 |
Values
| HEX | #90339A |
| RGB | rgb(144, 51, 154) |
| HSL | hsl(294, 50%, 40%) |
| OKLCH | oklch(49.7% 0.177 323.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90339A | 6.71:1 | AA | Lc -87.4 | Fine for body text |
| Black text on #90339A | 3.12:1 | AA large text | Lc 21.7 | Dividers and decoration only |
| #90339A text on white | 6.71:1 | AA | Lc 82.3 | Fine for body text |
| #90339A text on black | 3.12:1 | AA large text | Lc -19.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F2E5F4
oklch(93.7% 0.024 321.7)
-
Step 200
200
#E9CFEB
oklch(88.4% 0.047 323.8)
-
Step 300
300
#DCAEE0
oklch(80.8% 0.085 323.7)
-
Step 400
400
#CA81D1
oklch(70.7% 0.138 323.8)
-
Step 500
500
#BB5EC5
oklch(63.1% 0.176 323.6)
-
Step 600
600
#A640B1
oklch(55.5% 0.191 323.7)
-
Step 700
700 (this color)
#90339A
oklch(49.7% 0.177 323.7)
-
Step 800
800
#742A7B
oklch(42.7% 0.147 324.2)
-
Step 900
900
#5E2863
oklch(37.8% 0.114 324.2)
-
Step 950
950
#37183A
oklch(27% 0.072 324)
#90339A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1B559D | 0.181 |
| Deuteranopia (no green cones) | #445F97 | 0.154 |
| Tritanopia (no blue cones) | #934362 | 0.105 |
| Achromatopsia (no color) | #5C5C5C | 0.179 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90339A
#90339A
oklch(49.7% 0.177 323.7)
- #007812
#007812
oklch(49.7% 0.163 143.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90339A, closest first.
No curated palette has a color within ΔE 0.04 of #90339A.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.021
- Purply #983FB2 ΔE 0.045
- Light Eggplant #894585 ΔE 0.054
- Dark Magenta #8B008B ΔE 0.059
- Purple #800080 ΔE 0.079
- Dark Orchid #9932CC ΔE 0.079
- Rebecca Purple #663399 ΔE 0.084
- Red Violet #9E0168 ΔE 0.091
Use #90339A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.