#90308E
Closest named color: Warm Purple (#952E8F). oklch(48.6% 0.171 328.7), rgb(144, 48, 142).
Aa
White text reads best on this color (7.00:1).
About this color
#90308E is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.171 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.010 away. White text reads best on it, at 7.00:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.171) |
| Temperature | in between |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 2.99:1 |
| White text | 7.00:1 |
Values
| HEX | #90308E |
| RGB | rgb(144, 48, 142) |
| HSL | hsl(301, 50%, 38%) |
| OKLCH | oklch(48.6% 0.171 328.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90308E | 7.00:1 | AAA | Lc -88.4 | Fine for body text |
| Black text on #90308E | 2.99:1 | Fails | Lc 20.6 | Dividers and decoration only |
| #90308E text on white | 7.00:1 | AAA | Lc 83.4 | Fine for body text |
| #90308E text on black | 2.99:1 | Fails | Lc -18.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E4F2
oklch(93.5% 0.025 327.8)
-
Step 200
200
#EBCFE8
oklch(88.5% 0.045 329.4)
-
Step 300
300
#DFAEDB
oklch(80.9% 0.082 329)
-
Step 400
400
#CD81C9
oklch(70.7% 0.132 328.7)
-
Step 500
500
#BF5EBB
oklch(63.1% 0.169 328.9)
-
Step 600
600
#AA41A7
oklch(55.6% 0.183 328.8)
-
Step 700
700 (this color)
#90308E
oklch(48.6% 0.171 328.7)
-
Step 800
800
#762A74
oklch(42.6% 0.142 328.8)
-
Step 900
900
#60285E
oklch(37.8% 0.11 328.9)
-
Step 950
950
#381837
oklch(26.9% 0.07 328.5)
#90308E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #255191 | 0.178 |
| Deuteranopia (no green cones) | #495E8B | 0.154 |
| Tritanopia (no blue cones) | #953C5B | 0.094 |
| Achromatopsia (no color) | #595959 | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90308E
#90308E
oklch(48.6% 0.171 328.7)
- #00742E
#00742E
oklch(48.8% 0.139 148.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90308E, closest first.
No curated palette has a color within ΔE 0.04 of #90308E.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.010
- Light Eggplant #894585 ΔE 0.047
- Dark Magenta #8B008B ΔE 0.052
- Purply #983FB2 ΔE 0.062
- Purple #800080 ΔE 0.069
- Red Violet #9E0168 ΔE 0.073
- Rebecca Purple #663399 ΔE 0.087
- Deep Magenta #A0025C ΔE 0.089
Use #90308E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.