#90307D
Closest named color: Warm Purple (#952E8F). oklch(47.7% 0.157 336.5), rgb(144, 48, 125).
Aa
White text reads best on this color (7.22:1).
About this color
#90307D is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.157 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.031 away. White text reads best on it, at 7.22:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.157) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 2.90:1 |
| White text | 7.22:1 |
Values
| HEX | #90307D |
| RGB | rgb(144, 48, 125) |
| HSL | hsl(312, 50%, 38%) |
| OKLCH | oklch(47.7% 0.157 336.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90307D | 7.22:1 | AAA | Lc -89.2 | Fine for body text |
| Black text on #90307D | 2.90:1 | Fails | Lc 19.7 | Dividers and decoration only |
| #90307D text on white | 7.22:1 | AAA | Lc 84.3 | Fine for body text |
| #90307D text on black | 2.90:1 | Fails | Lc -17.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#ECCFE4
oklch(88.5% 0.043 335.7)
-
Step 300
300
#E1AED3
oklch(80.8% 0.077 336.4)
-
Step 400
400
#D082BD
oklch(70.7% 0.122 336.3)
-
Step 500
500
#C260AC
oklch(63.1% 0.155 336.5)
-
Step 600
600
#AD4497
oklch(55.6% 0.168 336.6)
-
Step 700
700 (this color)
#90307D
oklch(47.7% 0.157 336.5)
-
Step 800
800
#792C69
oklch(42.7% 0.131 336.6)
-
Step 900
900
#622955
oklch(37.8% 0.101 337)
-
Step 950
950
#391932
oklch(27% 0.063 336.1)
#90307D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #324E7F | 0.168 |
| Deuteranopia (no green cones) | #505C7B | 0.146 |
| Tritanopia (no blue cones) | #973552 | 0.076 |
| Achromatopsia (no color) | #575757 | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90307D
#90307D
oklch(47.7% 0.157 336.5)
- #006F41
#006F41
oklch(47.7% 0.114 156.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90307D, closest first.
No curated palette has a color within ΔE 0.04 of #90307D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.031
- Light Eggplant #894585 ΔE 0.042
- Red Violet #9E0168 ΔE 0.055
- Dark Magenta #8B008B ΔE 0.062
- Deep Magenta #A0025C ΔE 0.067
- Dark Fuchsia #9D0759 ΔE 0.068
- Purple #800080 ΔE 0.071
- Violet Red #A50055 ΔE 0.079
Use #90307D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.