#90307B
Closest named color: Warm Purple (#952E8F). oklch(47.6% 0.156 337.5), rgb(144, 48, 123).
Aa
White text reads best on this color (7.25:1).
About this color
#90307B is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.156 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.034 away. White text reads best on it, at 7.25:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.156) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 2.89:1 |
| White text | 7.25:1 |
Values
| HEX | #90307B |
| RGB | rgb(144, 48, 123) |
| HSL | hsl(313, 50%, 38%) |
| OKLCH | oklch(47.6% 0.156 337.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #90307B | 7.25:1 | AAA | Lc -89.3 | Fine for body text |
| Black text on #90307B | 2.89:1 | Fails | Lc 19.7 | Dividers and decoration only |
| #90307B text on white | 7.25:1 | AAA | Lc 84.4 | Fine for body text |
| #90307B text on black | 2.89:1 | Fails | Lc -17.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E5EF
oklch(93.7% 0.021 337.7)
-
Step 200
200
#ECCFE3
oklch(88.5% 0.042 337.2)
-
Step 300
300
#E1AED2
oklch(80.8% 0.076 337.3)
-
Step 400
400
#D182BB
oklch(70.7% 0.121 337.8)
-
Step 500
500
#C260AA
oklch(63% 0.154 337.4)
-
Step 600
600
#AE4495
oklch(55.7% 0.167 337.9)
-
Step 700
700 (this color)
#90307B
oklch(47.6% 0.156 337.5)
-
Step 800
800
#792D68
oklch(42.8% 0.129 337.3)
-
Step 900
900
#622954
oklch(37.7% 0.101 337.8)
-
Step 950
950
#3A1931
oklch(27.1% 0.063 338.6)
#90307B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #334D7D | 0.167 |
| Deuteranopia (no green cones) | #515C79 | 0.146 |
| Tritanopia (no blue cones) | #983451 | 0.074 |
| Achromatopsia (no color) | #575757 | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #90307B
#90307B
oklch(47.6% 0.156 337.5)
- #006F43
#006F43
oklch(47.7% 0.112 157.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #90307B, closest first.
No curated palette has a color within ΔE 0.04 of #90307B.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.034
- Light Eggplant #894585 ΔE 0.043
- Red Violet #9E0168 ΔE 0.054
- Dark Magenta #8B008B ΔE 0.064
- Deep Magenta #A0025C ΔE 0.065
- Dark Fuchsia #9D0759 ΔE 0.065
- Purple #800080 ΔE 0.073
- Violet Red #A50055 ΔE 0.076
Use #90307B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.