#901D27
Closest named color: Auburn (#9B2226). oklch(43% 0.15 22.1), rgb(144, 29, 39).
Aa
White text reads best on this color (8.78:1).
About this color
#901D27 is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.150 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.027 away. White text reads best on it, at 8.78:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.39:1 |
| White text | 8.78:1 |
Values
| HEX | #901D27 |
| RGB | rgb(144, 29, 39) |
| HSL | hsl(355, 66%, 34%) |
| OKLCH | oklch(43% 0.15 22.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #901D27 | 8.78:1 | AAA | Lc -93.3 | Preferred for body text |
| Black text on #901D27 | 2.39:1 | Fails | Lc 15.3 | Dividers and decoration only |
| #901D27 text on white | 8.78:1 | AAA | Lc 88.7 | Fine for body text |
| #901D27 text on black | 2.39:1 | Fails | Lc -13.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF3F2
oklch(97.2% 0.011 24.3)
-
Step 100
100
#FBE4E2
oklch(93.7% 0.025 23.6)
-
Step 200
200
#F8CDCB
oklch(88.5% 0.049 21.2)
-
Step 300
300
#F4AAA7
oklch(80.8% 0.088 21.8)
-
Step 400
400
#EB7A78
oklch(70.7% 0.14 22.3)
-
Step 500
500
#E15156
oklch(63.1% 0.179 21.9)
-
Step 600
600
#CC2D3B
oklch(55.6% 0.194 22.1)
-
Step 700
700
#B01C2D
oklch(49% 0.181 22.1)
-
Step 800
800 (this color)
#901D27
oklch(43% 0.15 22.1)
-
Step 900
900
#731F24
oklch(37.7% 0.117 21.6)
-
Step 950
950
#441415
oklch(27% 0.074 22.3)
#901D27 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #403B26 | 0.164 |
| Deuteranopia (no green cones) | #5D5323 | 0.149 |
| Tritanopia (no blue cones) | #9F0022 | 0.032 |
| Achromatopsia (no color) | #4B4B4B | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #901D27
#901D27
oklch(43% 0.15 22.1)
- #005B61
#005B61
oklch(42.9% 0.073 202.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #901D27, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.027
- Brick Red #8F1402 ΔE 0.029
- Carmine #9D0216 ΔE 0.030
- Blood Red #980002 ΔE 0.032
- Deep Red #9A0200 ΔE 0.034
- Red Brown #8B2E16 ΔE 0.037
- Dark Red #8B0000 ΔE 0.038
- Red Wine #8C0034 ΔE 0.040
Use #901D27 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.